Territory Business Manager || General Medicine

Abbott

5d•Remote

About The Position

As a Territory Sales Manager, you will be responsible for the development and performance of all sales strategies in your assigned market. Your role will involve driving primary and secondary sales, ensuring brand presence, and supervising the distributor network to achieve desired sales objectives. You will play a crucial part in the division's success by developing customer management plans, approving expiry products, issuing credit notes, recommending distributor appointments and credit limits, managing resource utilization, and participating in strategy execution review meetings.

Requirements

Development and performance of all sales strategies in assigned market.
Drive primary sales, secondary sales and ensuring brand presence in defined markets.
Supervise/manage the distributor network to achieve desired sales objectives.
Achieve financial and ethical objectives of the division as per the business strategy.
Develop customer management plan.
Approve expiry products.
Issue credit note for distributors under control.
Recommend appointment and credit limits of distributors.
Develop, execute & plan resource utilization.
Participate in Strategy Execution review meetings.
Create and update customer list having specified number chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
Identifying potential town and appointing distributor and customers (trade) in line with business philosophy.
Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan.
Organizing Camps (CME) as per the division strategy and customers need.
Carry out activations across trade and clinics for brand visibility.
Plan and conduct merchandising and sampling activity as per Division strategy.
Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre determined intervals, effective in clinic / trade promotion and feed back to the company.
Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs.
Ensure the visibility of Abbott brands on retailers outlet as a part of brand promotion strategy.
Plan and attend Retail meets, Market Blitz etc for sales growth.
Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day).

Responsibilities

Plan for monthly and quarterly business, trade activation, and overall sales.
Plan demand generation and fulfillment.
Monitor actual sales and implement mid-course corrections to reduce variance against expectations.
Create and update customer lists, including a specified number of chemists (trade), as per therapy/product requirements, maintaining them in physical or electronic format.
Identify potential towns and appoint distributors and customers (trade) in line with business philosophy.
Achieve monthly, quarterly, half-yearly, and yearly sales targets by ethically promoting company products to customers as per the business plan.
Organize CME (Continuing Medical Education) events as per division strategy and customer needs.
Conduct trade and clinic activations for brand visibility.
Plan and conduct merchandising and sampling activities as per division strategy.
Facilitate the successful launch of new products in the territory by identifying and targeting customers, maintaining regular contact, conducting effective in-clinic/trade promotions, and providing feedback to the company.
Execute the customer management plan to ensure all customers are covered as per the plan and meet minimum KPIs, including customer call averages and retailer level inventory management calls.
Ensure the visibility of Abbott brands on retailer outlets as part of the brand promotion strategy.
Plan and attend retail meets, market blitz, etc., for sales growth.