The Sales Associate is a front-line ambassador of the Coach brand, delivering an elevated, personalized shopping experience while meeting personal and store sales goals and supporting daily store operations. The role combines luxury-retail service, omni-channel selling, and team collaboration to drive brand loyalty and revenue. Associates represent Coach according to its Guide to Style and Service standards, build lasting client relationships through personalized styling and product expertise, and use cross-selling, upselling, and tailored recommendations to drive sales. They use mobile POS, clienteling tools, and social selling platforms to capture customer data and encourage repeat purchases, and develop personal sales plans to meet or exceed individual and team KPIs. The position also involves customer sourcing and follow-up, maintaining an energetic and adaptable presence on the sales floor, and completing operational work such as transactions, cash wrap, inventory processing, replenishment, and visual merchandising. Associates maintain a clean, organized, and stocked sales floor and stockroom; follow retail, POS, and asset-protection procedures; support inventory cycles; and assist teammates in functional areas as needed. They contribute to a collaborative, trust-based environment, participate in brand initiatives and training, welcome feedback, and maintain a calm, professional demeanor. The schedule must be flexible to meet business needs, including nights, weekends, peak season, high-traffic retail days, and public holidays. The role requires regularly lifting at least 25 pounds and occasionally up to 50 pounds, as well as climbing, bending, kneeling, and maneuvering around the sales floor and stockroom. The listed duties are a sample and are not exhaustive.
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Career Level
Entry Level
Education Level
No Education Listed