Temp Assistant, Social Media - Florida

Teach For America•Florida, MA

3d•$20•Remote

About The Position

The statewide TFA Florida Regions are seeking a temporary, part-time, Storytelling & Social Media temp to source, create, and publish stories for external communications and social media content, as well as contribute to forward-thinking projects that require platform knowledge, good judgment and strong communication skills. The ideal candidate is passionate about finding and telling stories of impact, developing and maintaining online communities, and is interested in building their expertise in online audience growth and engagement. As a temporary member of the External Affairs and Marketing and Communications Team in Florida, you will bring your voice and experience/passion for our mission and the communities where we work, and you will hone your expertise in purpose-driven community building, content curation and amplification, and social care. You are well-organized, detail-oriented, proactive, and are able to communicate clearly and accurately with a strong sense of voice and tone. You pay strong attention to the smallest of details and you have superb project management skills and take pride in meeting your goals. You are a self-starter and take initiative on projects/tasks. You follow through on tasks, both big and small, and set high standards for their completion.

Requirements

4+ years experience developing social media content and experience using social publishing and reporting is strongly preferred.
Exceptional attention to detail, organization, and time management, especially in a fast-paced and deadline-driven environment managing multiple projects simultaneously.
Exceptional writing and editing skills; excellent spelling, grammar, tone and voice.
Strong team and customer service orientation.
Ability to work independently and with a spirit of flexibility.
Ability to anticipate needs and take action proactively, creatively and strategically.
Strong interpersonal communication skills.
High level of discretion and excellent judgment, operating with a high level of personal responsibility.
Highly responsive, organized, and proactive.
Experience in brand management and communications preferred.
Experience in using design platforms such as Canva preferred.

Nice To Haves

Passionate about finding and telling stories of impact
Developing and maintaining online communities
Interested in building expertise in online audience growth and engagement
Experience in brand management and communications
Experience in using design platforms such as Canva

Responsibilities

Write daily and weekly content for all Florida social channels (Facebook/Instagram/Linkedin/Twitter); Manage the social media editorial calendar and ensure the content is published by the stipulated deadlines
Serve as internal point of contact for social media platforms including Facebook/Instagram/Linkedin/Twitter; check and respond to all messages that come through on social media platforms within 24 hours
Manage a proactive, comprehensive communications calendar and generate ideas for monthly themes, campaigns, and content
Interact with social media audiences in accordance to brand guidelines to grow and keep the community alive
Support content production by inputting stories and other content into our scheduling app, Sprout Social, ensuring proper formatting and functionality; and assuming responsibility for occasional production projects such as content updates or new features
Keep up to date to the latest social media trends and emerging social media platforms in the industry
Work with members of the External Affairs team to build out and manage our three Twitter accounts to create focused content specific to our media and legislative audiences
Regularly assess the effectiveness of our key messages across all social media platforms in order to determine how different stakeholder groups are engaging with our content, and our statewide strategy moving forward.
Source stories by regularly reaching out to and engaging with corps members, alumni, coaches, and staff; conduct interviews and take or source photos for social media content
Analyze social media trends and create reports on effectiveness of posts
Generate bi-weekly reports on overall community sentiment, content performance and notable trends and provide meaningful feedback to to the broader External Affairs team to inform content strategy
Analyze our social media community, identifying trends in terms of alumni, corps member, community partner, donor & other audience engagement
Support the team in developing a shared set of metrics that define “engagement” on our platforms
Join team meetings to report on social media campaigns, as needed
Work with a collaboratively statewide with teams to generate ideas for monthly content - host meetings to source subjects and people for content aligned to monthly campaigns and themes
Create reports that could be presented to management and the broader team to create transparency around social media effectiveness
Collaborate with sub-teams to determine what network announcements can be shared on our social media pages or stories
Update the regional websites to reflect new information, such as staff or board changes
Serve as the point of contact for the RCMD and national communications team and assist with local media communications
Support the program team with projects and events that require communications or design support
Regularly provide updates to staff on major communications or stories that should be shared with their external audiences