Television Sales Account Executive

Nexstar Media Group•Chicopee, MA

17h

About The Position

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects, and explaining the value of television advertising. The role implements strategies to grow revenue consistently and exceed revenue goals while establishing credible relationships within the local business community. It maintains assigned accounts and develops new ones, makes sales calls, prepares and delivers client presentations, and advises customers how advertising can promote their products or services effectively. The account executive provides information about advertising rates across media, develops advertising schedules with clients and station personnel, and collaborates with clients and station personnel to develop advertisements. Other duties may be assigned. The position offers a starting annualized guarantee of $60,000.

Requirements

Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
At least one year of sales experience, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.

Responsibilities

Generate advertising revenue through established agencies and new prospects.
Implement strategies to grow revenue and exceed revenue goals.
Build credible relationships with the local business community.
Make sales calls on existing and prospective clients.
Maintain assigned accounts and develop new accounts.
Prepare and deliver sales presentations to clients.
Explain how advertising can promote clients’ products or services effectively.
Provide clients with advertising placement rate information across media.
Develop advertising schedules with clients and station personnel responsible for placing advertising in station media.
Work with clients and station personnel to develop advertisements.
Perform other duties as assigned.