Technology Partnership Manager - Alia

Dotdigital•California, CA

14d•Remote

About The Position

Dotdigital is seeking a Technology Partner Manager to own and develop relationships with technology partners, including Shopify. This role is crucial for identifying strategic partners, driving mutual commercial value, and generating revenue through technology-partner referrals. As the first person in this role, you will shape Alia's technology partner program, acting as the primary point of contact and sculpting its structure. You will manage incoming partnership requests, identify good fits, proactively add value, and own partner education and enablement. The position involves initiating co-marketing efforts, representing Alia at events, building a proactive activation strategy, and keeping partners informed of new releases. Effective cross-functional collaboration with sales, product, and support teams is essential, with a strong revenue mindset guiding all partner activities.

Requirements

Established network within the Shopify ecosystem, ideally spanning platform/marketing technology partners.
Track record of building and monetizing partner relationships that drove measurable referral revenue.
Working technical understanding of the Shopify ecosystem — enough to evaluate a potential partner's product, integration depth, and audience overlap against our GTM strategy.
Ability to independently identify and prioritize partners with high capacity to refer business, not just high name recognition.
Comfort translating product and positioning knowledge into a partner point of view (why us, why now, why this partner).
Proven ability to manage hundreds of concurrent partner relationships without letting any go cold.
Highly organized, with a system (CRM, tracking, cadence) for staying on top of a large and varied partner portfolio.
Experience running partner enablement — training, education, and ongoing engagement that turns awareness into active referrals.
Excellent written, verbal, and in-person communication skills.
Genuinely enjoys people — warm, charming, and easy to work with; builds trust quickly and makes partners want to engage.
Confident presenting to and educating both individual reps and partner teams.
Comfortable and effective working remotely, with strong self-management and proactive communication habits.
Enjoys travel and in-person events (conferences, partner summits, meetups) as a core part of relationship-building.
Prior experience in a partnerships, business development, or channel role, ideally in SaaS or e-commerce.

Responsibilities

Manage all incoming technology-partnership requests and identify which are a good fit.
Proactively find ways to add mutual value in strong-fit partnerships.
Help craft the structure of our technology partner program.
Own education and enablement for our technology partners.
Grow revenue generated and GTM value through technology partnerships.
Initiate co-marketing efforts for warranted partners, such as joint case studies, white papers, webinars, blog posts, social promotion, and more.
Travel and participate in events and conferences to represent Alia and our technology partnership program.
Build a proactive activation strategy for a partner channel that has, until now, run on inbound and organic referrals alone.
Keep partners fully informed on new feature releases and other updates relevant to their ability to refer business.
Effectively work cross-functionally within the team to coordinate with appropriate departments across sales, product, and support.
Maintain a revenue mindset around enabling and activating partners.