Technical Social Media Strategist
About The Position
Atlassian is building narrative authority in AI, aiming to shape how the market understands AI for teams. This role is central to this effort, transforming product and AI insights into a distinctive and sustained executive social presence. Reporting to the Editorial & Executive lead, you will collaborate with social media, product marketing, communications teams, and senior executives to create credible, timely, and engaging social content. The role requires a blend of AI fluency, executive voice, and social platform expertise. Companies leading in AI are not only building well but also establishing public narrative authority, with social media being a key platform for this. Executive social media in AI demands a deep understanding of the technical landscape to create content that resonates with engineers, founders, and enterprise buyers. Atlassian possesses the necessary product depth, a unique perspective on AI for teams, and senior leaders willing to engage in public discourse. This position requires someone who can synthesize these elements into a consistent social voice, knowing when to engage, what to communicate, and how to ensure impact.
Requirements
- Deep credibility in AI, with the ability to engage authentically with the Silicon Valley AI ecosystem.
- Proven ability to convert AI understanding into executive social posts and counsel that feel original.
- Experience writing executive social content for or with a senior leader.
- Ability to speak authentically to engineers, researchers, and founders, and translate that fluency into resonant narratives.
- Strong instinct for current AI community discussions and their significance.
- Ability to write and produce social media content with clarity, authority, and voice for a senior executive.
- Comfort navigating technical, strategic, and cultural conversations.
- Sound judgment on when and how a company should join a public conversation.
- Platform-native understanding of what performs on X, LinkedIn, and technical communities.
- Confidence in partnering with senior cross-functional leaders while maintaining momentum.
- Ability to move from signal to published post within hours, not days.
Responsibilities
- Shape executive social voice: Partnering with product comms, product marketing and senior executives, get inside their perspective and help make their ideas sharper, not just louder. Develop distinctive social content across X, LinkedIn and other platforms
- Track the AI zeitgeist: Monitor what the AI community is debating right now — model breakthroughs, cultural shifts, emerging narratives, technical discourse — and identify the moments worth engaging with
- Convert insight into content: Translate complex AI and product concepts into social posts and threads that resonate with technical insiders and enterprise decision-makers alike
- Build repeatable cadence: Establish social media rhythms, forward content plans, and mechanisms for moving quickly when the right conversation appears
- Counsel on participation: Advise when and how Atlassian should join a public conversation — and when to stay out. Exercise judgment under pressure and speed
- Partner cross-functionally: Work closely with Product Marketing, Brand, Communications, and Executive Operations to ensure social content connects to broader narrative strategy and amplification
- Measure and refine: Track social performance (engagement, impressions, audience growth) and use data to sharpen the approach over time
Benefits
- Health and wellbeing resources
- Paid volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
