Technical Marketing Lead

Canopy A&D • Irvine, CA

3d • $85,000 - $120,000 • Hybrid

About The Position

The Technical Marketing Lead is an entrepreneurial, high-growth role designed for a technically minded communicator who can translate complex engineering and scientific concepts into compelling customer-facing content. This role represents the voice of the company through brand identity and storytelling. This individual will own the development and maintenance of Canopy Aerospace & Defense's external communication platforms, helping strengthen the company's brand, market presence, and customer engagement across digital and physical channels. This will require a deep understanding of company operations, product segments, the customer’s voice, and all industries we have exposure to. The ideal candidate will possess comprehensive expertise across the defense industrial base, demonstrating a deep understanding of supply chains ranging from maritime naval assets and munition systems to space launch technologies. This role will be a cross-functional role and require coordination across C-suite, Presidents, Product Managers, Engineers, and Business Development (Growth Team).

Requirements

• Bachelor's degree in Engineering, Materials Science, Physics, Marketing, Communications, Business, or a related field.
• 1–3 years of professional experience or equivalent internship experience in marketing, communications, technical writing, content development, or related disciplines.
• Exceptional written, verbal, and visual communication skills.
• Strong technical writing, analytical writing, and content creation capabilities, with a portfolio of work samples.
• Proficiency with graphic design and content creation tools such as Canva, Adobe Illustrator, Adobe Creative Suite, and AI-assisted content platforms.
• Strong organizational skills, attention to detail, and project management abilities.
• Self-motivated, adaptable, and capable of executing in a fast-paced, entrepreneurial environment.
• Proficiency with Microsoft Office Suite.

Nice To Haves

• Experience in aerospace, defense, advanced manufacturing, engineering, or advanced materials industries.
• Familiarity with website management platforms such as WordPress, Webflow, or similar CMS tools. We use Webflow.
• Experience managing digital content, corporate websites, and social media platforms such as Linkedin.
• Experience supporting trade shows, conferences, customer events, or marketing campaigns.
• Demonstrated entrepreneurial initiative, leadership experience, personal projects, or creative pursuits.
• Basic understanding of technical products, manufacturing processes, or government contracting environments.

Responsibilities

• Develop, edit, and publish technical and analytical content, including white papers, capability statements, data sheets, case studies, customer success stories, website content, social media content, and executive communications.
• Create customer-facing marketing materials, presentations, capability briefs, trade show collateral, and branded content that effectively communicate complex technical concepts.
• Design visual content using Canva, Adobe Creative Suite, AI-assisted tools, and other graphic design platforms to support business development, proposals, recruiting, and corporate communications.
• Maintain and continuously improve company websites, digital content, messaging, and brand consistency across all channels.
• Conduct market, customer, industry, and competitor research to support strategic marketing initiatives and growth planning.
• Coordinate company participation in conferences, trade shows, customer demonstrations, and industry events, including logistics, materials, and follow-up communications.
• Support internal communications initiatives, employee spotlights, company announcements, recruiting campaigns, and branded merchandise programs.
• Build, organize, and maintain a centralized library of marketing, branding, technical communication, and business development materials.
• Monitor marketing performance metrics, website analytics, and content engagement to identify opportunities for improvement and optimization.
• Collaborate closely with engineering, business development, and leadership teams to translate technical capabilities into compelling customer-focused messaging.
• Support proposal, capture, and strategic growth efforts through content development, graphics, and market intelligence.
• Perform other duties as assigned.

Benefits

• Company paid employee medical, dental and vision insurance.
• Retirement plan participation (eligibility required)
• paid sick leave
• paid vacation
• paid holidays
• discretionary bonuses

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level