SALES & MARKETING - TECHNICAL ACCOUNT MANAGER

Poly-Nova Technologies•Guelph, ON

5d•CA$55,000 - CA$80,000•Onsite

About The Position

Poly-Nova, a manufacturer of rubber products for the automotive and power transmission industries, is seeking a Marketing & Sales Enablement Coordinator. This role supports the Sales and Marketing team by developing high-quality content, coordinating marketing activities, and enhancing commercial effectiveness. The position involves creating and maintaining sales enablement tools, supporting lead generation, ensuring consistent messaging, translating technical capabilities into customer value, managing marketing campaigns, and supporting CRM data accuracy to drive engagement and business growth.

Requirements

3-5 years of experience in B2B marketing, technical marketing, sales enablement, or a related role (manufacturing or technical industry experience preferred).
Experience developing customer-facing marketing materials and coordinating campaigns in a technical, industrial, or manufacturing environment is strongly preferred.
Proficient in Microsoft Office applications including Word, Excel, Outlook, and PowerPoint.
Exceptional written and verbal communication skills, with demonstrated ability to translate technical information into clear customer-facing messaging.
Strong attention to detail in written content, formatting, version control, brand consistency, and document accuracy.
Excellent organizational and project coordination skills, with ability to manage multiple deadlines, campaigns, and priorities.
Strong interpersonal skills and ability to work effectively with technical and commercial teams.
Analytical mindset with ability to track activity metrics, prepare reports, and support data-informed marketing and sales decisions.
Professional, customer-focused approach with a high level of accountability and follow-through.
Strong problem-solving skills and ability to manage tasks independently while escalating issues appropriately.
Ability to work in a fast-paced environment while maintaining responsiveness and quality.

Nice To Haves

Post-secondary education in Marketing, Business, Communications, or a related field is preferred.
Experience supporting product/application launches and sales enablement activities is an asset.
Experience with CRM and marketing tools (e.g., HubSpot or equivalent), including lead/contact management, campaign coordination, and basic reporting, is strongly preferred.
Experience updating website content using a CMS (e.g., HubSpot CMS, WordPress, or equivalent), including landing pages and forms, is preferred.
Working knowledge of Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign, and basic video editing) for creation and editing of marketing and sales materials is preferred.
Familiarity with website and digital reporting tools (e.g., Google Analytics and Search Console) is an asset.
Practical familiarity with AI tools (e.g., ChatGPT, Claude, or equivalent) for drafting, research support, and content development is an asset, with strong judgment and review for accuracy and confidentiality.
Experience working cross-functionally with Sales, Engineering, Operations, and external vendors is an asset.

Responsibilities

Develop, format, and maintain marketing and sales enablement materials, including presentations, one-pagers, capability sheets, application briefs, case studies, product sheets, and customer-facing documents.
Support the development of technical product/application messaging by working with Sales, Engineering, Quality, and Operations to translate technical features and process capabilities into clear customer value and application-specific benefits.
Coordinate and execute marketing activities that support business development and account growth, including email campaigns, LinkedIn content, target-account outreach support, and follow-up materials.
Maintain and update website content, including product/application pages, landing pages, forms, and downloadable resources, in alignment with company priorities and brand standards.
Support new product/material launch and go-to-market execution activities, including launch timelines, content coordination, internal reviews/approvals, and sales communication tools.
Maintain and manage the sales enablement content library, ensuring presentations, case studies, technical collateral, and customer-facing tools are current, accurate, version-controlled, and accessible to the sales team.
Coordinate with the Sales team and BDM/KAMs to support target-account and segment-specific marketing activities, including account-based campaigns, tailored content packages, and meeting support materials.
Support lead management and CRM data quality by coordinating marketing-generated leads, maintaining lead/contact records, supporting lead routing and follow-up tracking, and ensuring activity is documented accurately.
Track, prepare, and report marketing and sales enablement performance metrics, including campaign execution, lead activity, funnel conversion support, content output, website inquiry activity, and event follow-up results; provide regular summary reports to the VP Sales & Marketing.
Support trade shows, customer meetings, and industry events by coordinating collateral, booth materials, samples, presentations, lead capture tools, and post-event follow-up documentation/reporting.
Coordinate with external vendors and contractors (e.g., graphic designers, printers, web developers, photographers, trade show suppliers) to support timely execution of marketing initiatives and ensure quality and consistency of deliverables.
Support competitive and market intelligence activities by gathering and organizing competitor information, market observations, and customer feedback to support sales planning, messaging updates, and commercial priorities.
Create and modify marketing and sales documents using Adobe, Microsoft and common AI applications and approved company templates.
Maintain hard copy and electronic filing systems for all marketing and sales enablement materials in accordance with company standards.
Provide backup support for other sales and marketing team members during holidays or absenteeism, as required.
Support sales and marketing administrative activities as needed, including document preparation, meeting coordination, travel/event logistics, and internal follow-up.