Sr. Technical Account Manager (E-commerce)

Ignite Visibility•Austin, TX

About The Position

We're seeking a Technical Account Manager (TAM) – E-commerce to serve as the day-to-day strategic partner for enterprise e-commerce, web development, and creative clients. This role sits at the intersection of e-commerce strategy, technical delivery, client relationships, and account growth, owning key partnerships and ensuring digital initiatives drive measurable business results. The ideal candidate has a strong understanding of e-commerce ecosystems and the customer journey, with experience supporting complex websites, e-commerce platforms, integrations, and digital experiences. You will work closely with clients and internal engineering, design, strategy, and marketing teams to translate business objectives into actionable roadmaps and scalable technical solutions. As a TAM, you will lead client engagements from planning through delivery, helping clients optimize their digital storefronts, improve customer experiences, support revenue growth, and solve complex technical challenges. You will be responsible for maintaining delivery health, managing stakeholder expectations, identifying risks, and uncovering opportunities to expand client partnerships. This is a highly client-facing, consultative role requiring strong communication skills, technical fluency, e-commerce knowledge, and a structured, problem-solving mindset.

Requirements

4–6+ years of experience in account management, client services, technical account management, digital delivery, or consulting
3+ years of direct e-commerce experience supporting enterprise or complex digital commerce environments
Demonstrated experience managing enterprise e-commerce websites, digital platforms, or web development engagements
Strong understanding of the e-commerce lifecycle and digital customer journey
Experience working with or supporting e-commerce platforms, such as Shopify Plus, Adobe Commerce/Magento, Salesforce Commerce Cloud, BigCommerce, or similar platforms
Understanding of modern web development and e-commerce architectures, including: CMS and headless CMS platforms, APIs and third-party integrations, Front-end frameworks and web technologies, E-commerce platforms and commerce engines, Payment and checkout integrations, Analytics and tracking technologies, CRM and marketing technology ecosystems
Strong understanding of the web development lifecycle, including UX/UI, development, QA, deployment, and ongoing optimization
Experience working with enterprise clients and complex stakeholder environments
Proven ability to own client relationships, manage expectations, and communicate effectively with business, marketing, e-commerce, and technical stakeholders
Experience managing scope, timelines, priorities, dependencies, and cross-functional delivery
Strong analytical and structured problem-solving skills
Demonstrated ability to identify e-commerce opportunities, business challenges, and potential solutions
Experience identifying and supporting account growth, upsell, and expansion opportunities
Experience with or ability to quickly ramp on: E-commerce Platforms (Shopify / Shopify Plus, Adobe Commerce / Magento, Salesforce Commerce Cloud, BigCommerce, Other enterprise e-commerce platforms), Web & CMS (Webflow, WordPress, Headless CMS platforms such as Contentful, Front-end frameworks and API-driven architectures), Analytics & Marketing Technology (Google Analytics 4 (GA4), Google Tag Manager, CRM platforms such as HubSpot or Salesforce, Marketing automation and personalization platforms, E-commerce analytics and reporting platforms), Project & Collaboration (Jira, Monday.com, Asana or similar project management platforms, Google Workspace, Slack), AI & Productivity (ChatGPT, Microsoft Copilot, Other AI-assisted tools for research, documentation, requirements gathering, and workflow optimization)

Nice To Haves

Demonstrate a strong understanding of e-commerce customer journeys, from acquisition and site experience through conversion, checkout, and retention
Understand the role of UX/UI, site architecture, performance, content, merchandising, search, analytics, and personalization in driving e-commerce outcomes
Partner with clients on e-commerce roadmaps and digital transformation initiatives
Understand common e-commerce challenges, including conversion optimization, site performance, integrations, platform limitations, technical debt, and scalability
Work with clients and internal teams to prioritize initiatives based on business impact, technical complexity, and customer value
Understand how e-commerce websites interact with broader CRM, analytics, marketing automation, payment, inventory, and third-party technology ecosystems
Use data and client business objectives to help prioritize site enhancements, technical improvements, and growth initiatives

Responsibilities

Serve as the primary day-to-day strategic contact for enterprise e-commerce clients across web development, digital experience, and creative engagements
Develop a deep understanding of each client's e-commerce business model, digital ecosystem, customer journey, revenue drivers, and business objectives
Own client strategy, delivery oversight, and relationship health, ensuring digital initiatives align with business goals and KPIs
Translate e-commerce and business requirements into clear roadmaps, requirements, priorities, and technical direction
Partner closely with engineering, UX/UI, creative, strategy, and marketing teams to execute complex digital initiatives
Support end-to-end e-commerce delivery, including planning, requirements, timelines, scope, QA, deployment, and post-launch optimization
Help clients identify opportunities to improve conversion rates, customer experience, site performance, merchandising, navigation, and overall digital revenue
Proactively manage risks, escalations, technical dependencies, and competing priorities, ensuring issues are addressed quickly and effectively
Serve as a technical translator, connecting business and e-commerce stakeholders with development and technical teams
Lead key client engagements, including status calls, strategic planning sessions, roadmap discussions, and delivery reviews
Maintain visibility into e-commerce performance metrics and KPIs, using data to inform recommendations and priorities
Identify and pursue account growth opportunities, including upsells, expanded scopes of work, new capabilities, and additional e-commerce services
Partner with technical teams to ensure solutions are feasible, scalable, secure, and aligned with e-commerce best practices
Bring a structured, systems-oriented approach to problem solving, breaking down complex e-commerce and technical challenges into actionable solutions
Leverage AI-assisted tools such as ChatGPT, Copilot, and similar technologies to accelerate workflows, including requirements gathering, ticket creation, documentation, research, and synthesis of complex information
Use AI to quickly ramp on unfamiliar e-commerce platforms, technologies, and technical concepts, enabling more effective collaboration with engineering teams
Identify opportunities to use AI to improve client communication, documentation, project efficiency, and delivery quality
Continuously identify opportunities to improve efficiency, quality, and speed through AI-assisted processes
Apply sound judgment when evaluating AI-generated outputs, balancing automation with critical thinking, e-commerce expertise, and technical judgment