Tech Analyst - Field Marketing

Capgemini • New York, NY

1d

About The Position

This role acts as a business-facing analyst, providing support for Field Marketing and Marketing Automation initiatives. The position involves supporting Agent Marketing Tools, field web platforms, and marketing automation capabilities. It requires partnering with business stakeholders to gather, document, and prioritize requirements, and translating marketing and field-facing needs into actionable backlog items for technology and delivery teams. The analyst will also support campaign execution, testing, and delivery optimization in collaboration with Martech and Adobe/SFMC teams, and work closely with Development Leads, Tech Analysts, and QA to ensure accurate implementation. Participation in release planning, UAT coordination, and production readiness activities is also expected, along with providing status updates, metrics, and reporting to program leadership, and ensuring solutions align with governance, compliance, and field enablement standards.

Responsibilities

• Act as business-facing analyst supporting Field Marketing and Marketing Automation initiatives.
• Support Agent Marketing Tools, field web platforms, and marketing automation capabilities.
• Partner with business stakeholders to gather, document, and prioritize requirements.
• Translate marketing and field-facing needs into actionable backlog items for technology and delivery teams.
• Support campaign execution, testing, and delivery optimization in collaboration with Martech and Adobe/SFMC teams.
• Work closely with Development Leads, Tech Analysts, and QA to ensure accurate implementation.
• Participate in release planning, UAT coordination, and production readiness activities.
• Provide status updates, metrics, and reporting to the program leadership.
• Ensure solutions align with governance, compliance, and field enablement standards.

Benefits

• Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
• Life and disability insurance
• Employee assistance programs
• Other benefits as provided by local policy and eligibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees