Team Lead Website

Pennylane SAS

10d • Hybrid

About The Position

At Pennylane, the website is a crucial engine for acquisition and conversion, responsible for transforming traffic from various sources into demo bookings and self-sign-ups. With over 450,000 monthly visits, the website integrates conversion, product management, engineering, and tracking. This role is designed to provide clear leadership, structure the team, and scale conversion performance. The Team Lead Website will report to the Head of Growth, lead a multidisciplinary squad, and ensure the website’s speed, quality, and business impact. Pennylane is a leading fintech unicorn in Europe, focused on building the financial and accounting operating system for SMEs and accounting firms. Founded in 2020, Pennylane aims to help business owners make better decisions and empower accountants to focus on client advising. The company has a significant scale, with over 1.3 million SMEs working with Pennylane, more than 7,000 accounting firms using the platform, over 1,100 employees from diverse nationalities, and over €400 million raised since launch. Pennylane fosters an international, remote-friendly culture expanding across Europe.

Requirements

• 7–10 years of experience in Growth, Conversion, or Product, including people-management
• Strong expertise in CRO and/or product management for a high-traffic website
• Proven track record in delivering measurable conversion improvements
• Experience managing and developing multidisciplinary teams
• Deep understanding of experimentation and A/B testing methodologies
• Ability to collaborate with Engineering on performance, tracking, and security (coding not required)
• Experience leading complex projects with multiple business and technical stakeholders
• Strong leadership, communication, and prioritization skills
• Hands-on experience using AI to enhance personal and team operations
• Fluent English

Nice To Haves

• Experience in B2B SaaS, marketplaces, self-sign-up models, or fast-growing e-commerce
• Tracking and analytics knowledge

Responsibilities

• Lead and Grow the Website Squad: Set clear roles, objectives, and rituals; Manage and develop multidisciplinary profiles across conversion, product, and engineering; Foster growth in autonomy and seniority; Integrate AI into daily work to accelerate processes; Recruit additional talent as needed.
• Drive Conversion: Define and prioritize initiatives that improve demo bookings and self-sign-ups; Frame, challenge, and unblock projects while empowering owners; Monitor conversion KPIs and ensure focus on measurable business impact; Share results and learnings with Growth, Sales, and Product teams.
• Scale Experimentation: Enhance the pace and quality of our A/B testing program; Structure identification, prioritization, design, and analysis of hypotheses; Ensure statistical rigor and clear decision-making from experiments; Make experimentation a consistent driver of website performance.
• Deliver Strategic Projects: Lead brand redesigns and update commercial messaging; Support new product launches with self-sign-up journeys; Prepare the website for international expansion; Coordinate stakeholders, manage dependencies, and handle competing priorities.
• Protect Technical and Data Foundations: Partner with Engineering to ensure website performance, reliability, and security; Own tracking plan and conversion data quality; Align Growth and Data teams on trusted metrics and reporting.

Benefits

• Ownership of a strategic website attracting over 450,000 visits per month
• Direct and measurable impact on demo bookings, self-sign-ups, and company growth
• Opportunity to structure and grow a multidisciplinary Website squad
• Key role in scaling Pennylane’s culture of experimentation
• High-visibility projects across brand, product, and international expansion
• Close collaboration with Growth, Product, Engineering, Sales, Data, and Brand teams
• Challenging and supportive environment focused on ownership, execution, and learning

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed