Tasting Events Manager – Texas Brand Ambassador Team

QUI TequilaDallas, TX
$55,000 - $65,000

About The Position

About Qui Tequila Qui Tequila is the world's first ultra-premium tequila — distilled five times for an unmatched smoothness and crafted for those who appreciate the finer things. Born in the highlands of Jalisco and beloved across the U.S., Qui is on a mission to elevate the tequila experience one sip at a time. We're a brand built on quality, culture, and serious good taste, and we're growing fast. The Role We're hiring a Tasting Events Manager based in Dallas, TX to own and operate our Texas sampling event program. This is a high-impact, ground-level leadership role for someone who is exceptionally organized, motivated by results, and energized by building and managing field teams. You'll be the engine behind a statewide network of Brand Ambassadors bringing Qui Tequila to life at high-volume retail locations across Texas.

Requirements

  • You must be 21 years of age or older.
  • You are an obsessively organized operator — nothing falls through the cracks on your watch.
  • You have experience managing field teams, event staff, or brand ambassador programs.
  • You're comfortable owning sales metrics and driving a team toward measurable goals.
  • You have strong communication skills and can give effective feedback and coaching in the field.
  • You're willing and able to travel throughout Texas regularly to visit events.
  • Weekend availability is required, as events frequently take place on Friday evenings and weekends.
  • Proficiency with scheduling tools, spreadsheets, and basic reporting is expected.

Nice To Haves

  • Experience in the spirits, beverage alcohol, or consumer goods industry is a strong plus.

Responsibilities

  • Recruit, onboard, and train a team of Brand Ambassadors across the state of Texas.
  • Coordinate and schedule sampling events at high-volume retail stores, ensuring full calendar coverage and brand consistency.
  • Set clear sales targets for each Ambassador and hold the team accountable to hitting those numbers.
  • Conduct in-person visits to live events to observe, coach, and support your team in the field.
  • Lead retraining sessions as needed to continuously sharpen team performance and product knowledge.
  • Prepare detailed event recaps and performance reports for Qui Tequila management.
  • Serve as the primary point of contact between the Ambassador team and company leadership, communicating needs, wins, and challenges clearly and proactively.
  • Represent the Qui brand with professionalism, enthusiasm, and a deep knowledge of our product.
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