Talent Brand & Marketing Program Manager

Amplify

3d•Remote

About The Position

Amplify helps teachers bring delight and rigor to students every day. We have become a leader in K–12 literacy, biliteracy, math, and science by building inspiring teaching and learning experiences based on research. The Amplify Classroom platform combines curriculum, assessment, and supplemental learning into one coherent high-quality instructional system. A pioneer in education since 2000, Amplify has developed deep relationships in states and districts by partnering with educators to drive implementation quality and improved outcomes. Today, Amplify serves more than 18 million students and teachers across all 50 states and on six continents. For more information, visit Amplify.com. Reporting to the VP of Talent Acquisition & Onboarding, you lead the Attract pillar of Amplify’s talent strategy. You are the lead architect of the candidate facing employer brand, responsible for translating technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent. You ensure that Amplify is positioned as a digital powerhouse where work impacts millions, managing the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy. You are excited about this opportunity because... You are a Brand Guardian: You enjoy owning the global Employer Value Proposition (EVP) and evolving how a brand lives and breathes in the talent marketplace. You love high-impact storytelling: You want to direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product. You thrive on building dynamic experience: You are eager to overhaul career sites and move from static job lists to dynamic, personalized candidate experiences. You are a strategic consultant: You enjoy partnering with executives to build their digital profiles and position them as industry thought leaders. You enjoy student & early career outreach: You want to build the "top-of-funnel” strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates. We're excited about you because... You are a Campaign Strategist: You have a proven track record of designing, launching, and measuring multi-channel marketing campaigns that drive candidate interest. You can influence without authority: You are adept at navigating cross-functional teams like Legal, IT, and Creative to bring campaigns to life. You are a full-funnel marketer: You know how to manage top-of-funnel budgets and utilize paid media to reach passive talent who aren't on traditional job boards. You are an operational collaborator: You work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey. You are a digital native: You understand how to leverage social media and campus platforms to build meaningful connections with student populations.

Requirements

A minimum of 5 years of related experience in Talent Branding or Recruitment Marketing with a Bachelor’s degree; Or 3 years of experience and a Master’s degree; Or a PhD without experience; Or equivalent work experience.
Proven track record of managing global Employer Value Propositions (EVP) and directing high-impact creative content strategy.
Strong analytical and quantitative skills, with the ability to measure full-funnel conversion rates and present complex performance data clearly.
Experience managing careers site infrastructure and specialized talent marketing platforms (e.g., LinkedIn Campaign Manager, programmatic job boards).
Demonstrated ability to act as an internal consultant to executive leadership and influence cross-functional teams without direct authority.

Responsibilities

Lead the Attract pillar of Amplify’s talent strategy.
Serve as the lead architect of the candidate-facing employer brand.
Translate technical and pedagogical breakthroughs into a compelling narrative that attracts high-caliber passive talent.
Position Amplify as a digital powerhouse where work impacts millions.
Manage the end-to-end storytelling roadmap and full-funnel marketing and outreach strategy.
Own the global Employer Value Proposition (EVP) and evolve how the brand lives and breathes in the talent marketplace.
Direct the production of creative assets that resonate with specific talent cohorts like Engineering and Product.
Overhaul career sites and move from static job lists to dynamic, personalized candidate experiences.
Partner with executives to build their digital profiles and position them as industry thought leaders.
Build the "top-of-funnel” strategy for university relations, ensuring Amplify is a top-choice employer for students and recent graduates.
Design, launch, and measure multi-channel marketing campaigns that drive candidate interest.
Navigate cross-functional teams like Legal, IT, and Creative to bring campaigns to life.
Manage top-of-funnel budgets and utilize paid media to reach passive talent.
Work in lockstep with Talent Operations to ensure the brand promise matches the operational reality of the candidate journey.
Leverage social media and campus platforms to build meaningful connections with student populations.