Talent Acquisition Partner, Employer Branding

DSV • Lancaster, TX

1d • $85,000 - $100,000 • Onsite

About The Position

The Talent Acquisition Partner, Employer Branding is responsible for developing and executing employer branding, recruitment marketing, candidate attraction, and talent communications strategies that strengthen DSV's position as an employer of choice and increase qualified applicant flow. This role serves as the employer branding and recruitment marketing subject-matter expert within Talent Acquisition, partnering closely with TA leadership, recruiters, People & Organization (P&O), Marketing/Communications, business leaders, and external vendors to translate workforce needs into targeted talent attraction strategies.

Requirements

• Bachelor's degree in Marketing, Communications, Human Resources, Business, or a related discipline preferred.
• 3 to 5+ years of experience in employer branding, marketing, talent acquisition, digital marketing, communications, or a related field.
• Experience supporting a Talent Acquisition or Human Resources organization strongly preferred.
• Experience managing digital campaigns, social media, recruitment advertising, or employer branding initiative.
• Strong knowledge of employer branding, recruitment marketing, social media, digital advertising, and talent attraction strategies.
• Strong written, verbal, and visual communication skills, with business fluency in English and the ability to communicate effectively with audiences at all levels.
• Strong analytical and business acumen with the ability to evaluate campaign performance, interpret recruiting and marketing data, and translate findings into actionable recommendations.
• Strong project management, organizational, and problem-solving skills with the ability to independently identify opportunities, develop recommendations, execute initiatives, and manage multiple priorities with limited day-to-day direction.
• Strong judgment and attention to detail, particularly when managing sensitive employer reputation matters, public-facing communications, and recruitment compliance requirements.
• Ability to build effective partnerships with Talent Acquisition, P&O, Marketing/Communications, business leaders, vendors, and other cross-functional stakeholders.
• Advanced proficiency in Microsoft PowerPoint and proficiency in Microsoft Excel, Outlook, Teams, applicant tracking systems, reporting and analytics tools, social media platforms, and digital advertising tools.

Responsibilities

• Develop and execute employer branding and recruitment marketing strategies aligned with Talent Acquisition priorities, workforce plans, new business launches, hard-to-fill positions, and high-volume hiring initiatives.
• Translate business and recruiting needs into targeted campaigns designed to increase awareness, engagement, qualified applicant flow, and conversion.
• Develop differentiated recruitment marketing approaches for professional, frontline, high-volume, skilled, specialized, and geographically challenging talent markets.
• Maintain employer brand standards across Talent Acquisition communications and candidate-facing materials while ensuring alignment with broader corporate branding guidelines.
• Develop and maintain recruitment marketing assets, including digital advertisements, social media content, hiring-event materials, recruiter toolkits, job campaign materials, presentations, and other Talent Acquisition collateral.
• Own and manage Talent Acquisition social media outreach and recruitment-focused content strategy across approved platforms.
• Develop content calendars and targeted campaigns supporting hiring initiatives, hiring events, new site launches, employee stories, referral programs, critical vacancies, and employer brand awareness.
• Monitor campaign engagement, reach, traffic, applicant conversion, and channel performance to identify opportunities to strengthen talent attraction.
• Evaluate emerging digital channels and recruitment marketing opportunities based on target candidate demographics, market behavior, and recruiting needs.
• Monitor employer review platforms, social channels, and other candidate-facing sources for trends affecting DSV's employment reputation.
• Coordinate timely and professional responses to employer reviews and support appropriate outreach or internal follow-up when significant or recurring concerns are identified.
• Partner with leadership to identify and escalate recurring themes, understand potential root causes, and develop strategies to strengthen employee advocacy and DSV's employer reputation.
• Track employer sentiment and identify trends by location, business unit, occupation, or other relevant talent population, where appropriate.
• Establish measurable KPIs for recruitment marketing campaigns and employer branding investments.
• Track and analyze advertising spend and campaign performance using measures such as applicant volume and quality, cost per applicant, source effectiveness, conversion rates, engagement, cost per hire, and hiring-event ROI.
• Conduct post-campaign analyses and provide recommendations regarding continuation, modification, expansion, discontinuation, or redirection of recruitment marketing investments.
• Identify underperforming channels and opportunities to redirect resources toward higher-performing talent sources.
• Evaluate proposed recruitment marketing vendors, technologies, and channels and develop recommendations or business cases for Talent Acquisition leadership.
• Review job postings for appropriate job descriptions, required disclosures, pay transparency language, location and benefits information, EEO statements, and other applicable requirements.
• Support Talent Acquisition leadership in maintaining consistent recruitment advertising practices across applicable jurisdictions.
• Develop professional presentations, executive summaries, dashboards, campaign recaps, business cases, and other materials for Talent Acquisition and senior leadership.
• Translate recruiting data, marketing performance, and market conditions into concise, business-focused insights and recommendations.
• Develop visual storytelling that clearly communicates recruiting challenges, investment needs, progress, and results to key stakeholders.

Benefits

• Eligibility for benefits offerings, including coverage options and plan details, available through the DSV Benefits Showcase. Benefits, programs, and eligibility may vary by location and division in accordance with applicable state and local laws.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level