Systems and Marketing Analyst

Sun Community Federal Credit U•El Centro, CA

26d•$28 - $42•Hybrid

About The Position

The Systems & Marketing Analyst will oversee the management of marketing systems, deploy member communications, and analyze data from various marketing initiatives to measure effectiveness. This role includes responsibilities for SEO, Google Ads, market and competitor analysis, social media engagement strategies, and reporting on various marketing activities. The individual will also research market demographics, analyze competitor products, and provide actionable recommendations to improve product offerings and member profitability.

Requirements

Bachelor’s degree in marketing, Advertising, or a related field. Or the equivalent combination of education, training, and/or experience.
1-2 years of experience in social media maintenance and digital marketing, preferably within the financial services sector.
Proven track record of successful social media and digital marketing campaigns, with a focus on lead generation and member acquisition.
Strong understanding of social media platforms, editing features, digital marketing tools, and best practices.
Excellent written and verbal communication skills.
Proficiency in social media analytics tools (e.g., Google Analytics, Facebook Insights, Hootsuite).
Creative mindset with the ability to generate innovative content ideas and strategies.
Ability to work independently and manage multiple projects in a fast-paced environment.

Nice To Haves

Experience with paid social media advertising and digital campaign management.
Knowledge of SEO and its integration with social media and digital strategies.
Knowledge of video photography and editing.
Familiarity with the financial services industry and credit union operations.
Knowledge of design tools (Adobe Photoshop, Illustrator, and In-Design) and different media formats.

Responsibilities

Manage and optimize social media profiles on platforms such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and others, ensuring alignment with the credit union’s branding and messaging.
Stay updated on platform changes, trends, and best practices to ensure effective use of social media tools.
Manage and optimize content management systems (Online Banking messaging, in-branch digital content, and website).
Managing audience groups for onboarding and next best cross-sell.
Campaign creation and management.
Reviewing reporting and analytics to track effectiveness of campaigns.
Develop and execute digital marketing campaigns aimed at increasing credit union membership and promoting financial products and services.
Implement lead generation tactics and conversion strategies across digital channels, including email marketing, online advertising, and content marketing.
Develop content calendars based on plan campaigns that engage target audiences and support credit union growth and member acquisition initiatives.
Monitor, analyze, and report on key performance metrics such as engagement, reach, conversion rates, and member acquisition.
Use data insights to adjust strategies, optimize campaign performance, and demonstrate the impact of digital efforts on credit union growth.
Engage with followers, respond to comments and messages, and foster a positive online community centered around financial education and member services.
Handle social media crises and manage the credit union’s online reputation effectively.
Work closely with the marketing team and other departments to align social media and digital efforts with overall marketing strategies and business objectives.
Coordinate with compliance and legal teams to ensure all content and campaigns adhere to industry regulations and standards.
Research and identify emerging social media and digital marketing trends, tools, and technologies relevant to the credit union industry.
Integrate new trends and tools into strategies to enhance engagement and maintain a competitive edge.
Maintain detailed reporting on all marketing campaigns, including performance, reach, and effectiveness.
Track and report on the engagement and success of community partnerships.
Maintain and provide insights on member promotions and campaigns.
Develop future strategies for tracking and improving member profitability.
Collaborate with leadership to identify key metrics and insights that drive member value.