SVP of Marketing

Sena Technologies Inc•Irving, TX

About The Position

The Senior Vice President (SVP), Marketing is responsible for leading and executing SENA’s overall marketing vision, strategy, and initiatives across U.S. and global markets. This executive role provides strategic leadership for brand management, integrated marketing communications, product go-to-market initiatives, channel marketing, and overall market growth efforts. The SVP of Marketing serves as a key member of the executive leadership team, working closely with the CEO and cross-functional leaders to align marketing initiatives with corporate objectives and long-term business strategy.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required
Minimum 10–15+ years of progressive marketing experience with at least 5–7 years in a senior leadership or executive-level marketing role
Demonstrated experience developing and executing large-scale marketing strategies across multiple channels and markets
Strong experience leading product launch strategies and integrated marketing campaigns
Proven experience managing budgets, analyzing business performance metrics, and driving measurable results
Experience leading and developing high-performing teams in a fast-paced business environment
Strong strategic planning, analytical, and problem-solving capabilities
Excellent leadership, communication, interpersonal, and presentation skills
Ability to work effectively with executive leadership and cross-functional teams in a global environment

Nice To Haves

Master’s degree (MBA or related field) preferred
Experience within consumer electronics, technology, powersports, communication systems, or related industries preferred
Experience managing global or multi-regional marketing operations preferred
Familiarity with distributor, dealer, and retail channel marketing strategies preferred
Experience supporting international business growth and market expansion initiatives preferred

Responsibilities

Develop, lead, and execute comprehensive global and U.S. marketing strategies aligned with SENA’s corporate vision, business objectives, and long-term growth plans
Provide executive oversight of brand strategy, brand identity, and integrated marketing communications to ensure a consistent and effective global brand presence
Direct and execute go-to-market strategies for new product launches across the U.S. and North American markets to drive market penetration and revenue growth
Establish, implement, and manage channel marketing strategies across distributors, resellers, retail partners, and strategic sales channels
Lead and oversee integrated marketing initiatives across digital marketing, ATL (Above-the-Line), retail marketing, experiential marketing, and other customer engagement platforms
Analyze market trends, customer behavior, competitive intelligence, and industry developments to support strategic planning and business decisions
Develop, manage, and oversee marketing budgets while ensuring cost efficiency and maximizing return on investment (ROI)
Provide leadership, coaching, and strategic direction to internal marketing teams, external agencies, and global business partners
Collaborate with executive leadership and cross-functional teams to align marketing initiatives with company objectives and growth priorities
Serve as a member of the executive leadership team, reporting directly to the CEO of SENA USA and contributing to overall corporate strategy and organizational direction
Perform additional executive-level responsibilities as needed to support business objectives and operational priorities