SVP, Marketing, Brand & Communications

First Farmers Bank & Trust•Lafayette, IN

1d•$90,000 - $125,000•Hybrid

About The Position

First Farmers Bank & Trust is looking for a bold, strategic leader to join our team as Senior Vice President, Marketing & Communications. This is an opportunity to lead the Bank's brand, customer experience, marketing strategy, communications, public relations, and reputation management efforts while helping shape the future of a high performing financial services organization. We're seeking a leader who can blend strategy, creativity, analytics, and leadership to create meaningful results for our customers, communities, and employees. This is more than a marketing leadership role. It is an opportunity to help shape the future of a successful $3.5 billion, 37-branch community bank as we build on our legacy, expand in metropolitan markets, influence enterprise strategy, and create lasting impact for customers, employees, and communities. We are seeking a dynamic leader to champion a multi-faceted financial institution built on strong relationships, local decision making, and a commitment to helping our communities prosper through comprehensive financial solutions spanning retail, mortgage, agricultural, and commercial banking.

Requirements

Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field required
Demonstrated success leading and developing high-performing teams
Minimum of three years of executive or senior leadership experience
Strong analytical skills with the ability to assess market trends and opportunities
Proven track record of developing and executing successful marketing strategies that drive business growth
Master's degree (MBA preferred) in Marketing, Communications, Business, or related field
10+ years of progressive marketing and communications leadership experience, including executive-level responsibilities
Financial services or banking industry experience
Proven success driving growth through integrated marketing, branding, and communications strategies
Experience leading high-performing teams and managing agency/vendor partnerships
Strong expertise in digital marketing, analytics, and customer acquisition strategies
Experience in reputation management, public relations, and executive communications
Strong organizational and time management skills
Expertise in marketing analytics, digital marketing, and campaign performance measurement
Proficiency with CRM, marketing automation, and customer engagement platforms
Strong knowledge of SEO, SEM, paid media, social media, and digital acquisition strategies
Ability to analyze complex data sets and translate insights into actionable growth strategies
Experience with market research, customer segmentation, and competitive analysis tools
Proficiency in budget management, forecasting, and marketing ROI evaluation
Advanced skills in Microsoft Office Suite, particularly Excel and PowerPoint, for executive-level reporting and presentations
Familiarity with AI-driven marketing technologies, reputation management platforms, and emerging marketing trends

Responsibilities

Develop and execute a comprehensive enterprise brand, marketing, communications, and customer experience strategy
Align marketing and communications initiatives with the Bank's strategic plan and growth objectives
Serve as a strategic advisor to executive leadership on brand positioning, reputation management, customer engagement, and market opportunities
Lead annual planning processes for marketing, communications, and brand initiatives
Lead and oversee the planning, coordination, and on-site execution of corporate events, including employee engagement initiatives, customer-facing events, seminars, and other strategic organizational programs.
Maintain and strengthen the Bank's brand identity and market positioning
Ensure consistency of messaging and visual standards across all channels
Guide long-term brand strategy and competitive differentiation
Oversee management of subsidiary, product, and community-based brand initiatives
Provide oversight of all advertising, campaign development, lead generation, and customer acquisition activities
Direct integrated marketing efforts supporting retail banking, mortgage, treasury management, wealth management, agricultural and commercial banking initiatives
Establish measurable marketing performance indicators and reporting standards
Ensure effective allocation of marketing resources and budgets
Oversee media relations, public relations strategy, crisis communications, executive communications, and corporate messaging
Guide the development of communication plans that strengthen public awareness and community engagement
Ensure consistency between marketing initiatives and public communications
Support executive leadership during significant events, crises, and high-profile public engagements
Lead efforts to improve customer satisfaction, customer loyalty, and overall customer experience
Advocate for customer-centric decision making throughout the organization
Partner with Retail, Operations, Digital Banking, and Lending teams to identify opportunities to enhance customer journeys
Utilize customer feedback and market intelligence to improve service delivery and customer retention
Establish measurable goals related to household growth, deposit acquisition, loan production support, brand awareness, and customer engagement
Monitor and report key performance indicators to executive leadership
Leverage analytics, market research, and customer insights to drive strategic decisions
Evaluate marketing effectiveness, ROI, and campaign performance
Directly supervise the Director of Marketing and Director of PR & Strategic Communications
Build a high-performing culture focused on accountability, collaboration, innovation, and results
Establish priorities and ensure alignment across marketing and communications functions
Mentor and develop future leaders within the department
Serve as sponsor for marketing, advertising, media, research, digital, and creative agency relationships
Negotiate and oversee strategic vendor partnerships
Ensure agency performance aligns with business objectives and budget expectations

Benefits

Medical Insurance (eligible on date of hire) with options for High Deductible Health Plan (HDHP) and Co-Pay Plan
Vision Coverage
Dental Coverage
Prescription Plan
Wellness Incentive – earn up to $25 per pay period toward premium reduction
Life & Accidental Death & Dismemberment Insurance – 100% employer-paid
Short & Long-Term Disability Insurance – 100% employer-paid
401(k) Plan
Profit Sharing Stock Option
Health Savings Account (HSA) contributions for HDHP participants
Vacation time
Sick Time
Personal Day
11 Paid Holidays
Paid Bereavement
Paid time to volunteer (when representing FFBT and supervisor approved)
Voluntary Donated PTO Program
Employee Assistance Program
Travel Assistance Program
Educational Assistance Program
Corporate Discounts
Employee Referral Program
Stock Purchase Loan Option
Retirement Plan Counseling
Wellness Program
Gym Reimbursement
Employee Quarterly Recognition Program
AFLAC supplemental benefits
Cincinnati Life supplemental coverage
Family Medical Leave
Paid Bereavement Leave
Maternity Leave Policy