SVP Hospitality Sales

SONIFI Solutions, Inc.

18h•$200,000 - $300,000•Hybrid

About The Position

SONIFI is seeking a Senior Vice President of Hospitality Sales to drive growth and sales strategy execution within the hospitality market. This executive leadership role will expand market presence, acquire new customers, strengthen client relationships, and drive retention and upgrades. The SVP will oversee all sales functions, including business development, account management, sales operations, and customer success, leading an organization of approximately 40 employees. The role focuses on improving the sales function through its people, processes, tools, technology, and data.

Requirements

Bachelor’s degree in Business, Marketing, or a related field.
15+ years of progressive leadership experience in enterprise technology sales, with a strong preference for experience within the hospitality or adjacent sectors.
Deep understanding of the hospitality industry, including key trends, challenges, and opportunities.
Proven ability to develop and execute successful sales strategies that drive revenue growth.
Demonstrated ability to think and execute strategically for long-term success.
Track record of driving transformation while achieving concrete results.
Exceptional leadership and team-management skills with a track record of building and leading successful, high-performing sales teams.
Ability to assess needs, present creative solutions, develop action plans, execute for results, motivate others, and adapt to changing business needs and priorities.
Strong business acumen and financial management skills, with the judgment to make sound business decisions.
Ability to evaluate alternatives from both business and financial perspectives, balance customer and company needs, and select effective solutions.
Strong and effective negotiation skills with the ability to close high-value deals.
Excellent communication and interpersonal skills, including the ability to establish credibility, build strong collaborative relationships, persuade and negotiate effectively, handle difficult conversations, and communicate clearly with employees and leaders at all levels.
Demonstrated commitment to working with integrity and respect for internal and external customers.
Prior experience with Salesforce CRM or an equivalent platform and other sales automation tools.
Ability to leverage technology, analytics, and sales data to improve sales execution and decision-making.
Strong curiosity to drive efficiencies, especially with the use of generative AI tools.
Ability to manage multiple priorities, plan and organize work across multiple initiatives, work effectively under time pressure, and meet deadlines despite frequent interruptions.
Ability to independently set and revise priorities to meet deadlines, contractual obligations, and management requests.
Ability and willingness to travel frequently to customer sites and industry events.

Nice To Haves

An MBA is preferred.

Responsibilities

Lead SONIFI’s Hospitality Sales organization, defining strategic direction and achieving revenue and growth goals.
Develop and implement a comprehensive sales strategy to achieve revenue goals and market share targets, primarily across North America and select international territories.
Lead, mentor, inspire, and develop a high-performing sales organization of approximately 40 employees, fostering excellence, accountability, and continuous improvement.
Establish and maintain strategic relationships with major hotel brands, management and ownership groups, independent operators, and industry partners.
Expand SONIFI’s presence by acquiring new customers, nurturing key client relationships, driving retention and upgrades, and pursuing opportunities in adjacent markets.
Collaborate closely with Marketing, Product Development, Operations, Support, and other cross-functional teams to integrate sales strategies with overall business goals.
Understand and track hospitality market trends, competitor activity, customer needs, challenges, and emerging opportunities.
Drive continuous improvement across the sales function by leveraging data, technology, analytics, processes, and tools.
Oversee sales operations, including pipeline management, forecasting, department budget, incentive plans, sales analytics, resource allocation, and performance measurement.
Develop and implement customer retention strategies that foster long-term loyalty and repeat business.
Represent SONIFI at industry events, conferences, and trade shows as a visible ambassador.
Ensure sales activities comply with company policies, industry regulations, and ethical standards.