SVP Channel

KnowBe4 • Clearwater, FL

1d

About The Position

KnowBe4 is the global leader in Human Risk Management, trusted by over 70,000 organizations worldwide to secure their employees and AI agents for over 15 years. We're pioneering a new era of security. AI-powered since 2016. And market-leading since day one.

Our HRM+ combines continuous risk intelligence, advanced technical defenses, and personalized training to help organizations build strong security cultures. We help organizations understand, measure, and reduce human risk across their entire workforce, defending against, deepfakes, and emerging AI-powered threats.

We believe that protecting organizations from cyberthreats and creating a positive environmental impact go hand in hand. True resilience is collective, it requires us to protect our people, our data, and our planet.
The SVP Channel is a critical executive leadership role responsible for driving the strategy, execution, and revenue growth of our entire channel ecosystem. You will lead the development and management of strategic partnerships, including Value-Added Resellers (VARs), Managed Service Providers (MSPs), Distributors, System Integrators (SIs), and Technology Partners. As the SVP of Channel, you will build and scale a world-class channel organization, define our partner programs, and work closely with cross-functional leadership to ensure our indirect sales engine is a primary driver of the company’s overall growth.

Requirements

• 15+ years of experience in channel sales, partnerships, or indirect revenue roles within the industry.
• Bachelor’s degree in Business, Marketing, or a related field.
• Ideally 7+ years of senior executive leadership experience (VP level or higher) managing large, distributed channel organizations.
• Documented history of consistently achieving or exceeding multi-million dollar indirect sales quotas and driving YoY channel revenue growth.
• Deep existing relationships and an extensive network with top-tier partners, distributors, and integrators in the space.
• Strong financial acumen with experience managing budgets, P&L, and designing profitable partner compensation and MDF models.
• Ability to travel to partner sites, industry events, and company meetings.
• Exceptional presentation, negotiation, and communication skills, with the ability to influence C-level executives both internally and externally.

Responsibilities

• Channel Strategy & Vision: Design and execute a comprehensive global channel strategy that aligns with the overall corporate revenue goals and expands market share.
• Revenue Generation: Own the channel P&L. Drive indirect revenue growth by setting ambitious targets, forecasting pipeline, and ensuring the channel organization meets or exceeds quotas.
• Partner Ecosystem Development: Identify, recruit, and onboard high-value strategic partners while optimizing the performance and engagement of the existing partner base.
• Partner Program Management: Oversee the evolution of the Partner Program, including tiering, compensation models, MDF (Market Development Funds) allocation, and incentive structures.
• Partner Enablement: Ensure partners are fully equipped with the training, tools, and marketing resources needed to successfully sell and support our solutions.
• Cross-Functional Alignment: Collaborate tightly with direct sales, marketing, product, and customer success teams to ensure a frictionless co-selling environment and prevent channel conflict.
• Market Intelligence: Act as the voice of the partner within the executive team, gathering market feedback to influence product roadmaps and pricing strategies.
• Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight

Benefits

• We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses - all in a modern, high-tech, and fun work environment. For more details about our benefits in each office location, please visit www.knowbe4.com/careers/benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Number of Employees: 501-1,000 employees