SVP, Partnerships

160over90•New York, NY

1d•Onsite

About The Position

Who We Are: 160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands. SVP, Partnerships The Role and What You’ll Do: This role is for a Senior Vice President will play a senior leadership role across primary functions of the agency and its delivery around the world, providing leadership on key accounts, including a leadership role on a global client in terms of portfolio and account team, responsible for setting vision, driving strategy, and leading execution across a global portfolio of brand partnerships and cultural marketing initiatives. The team develops, implements, and manages integrated Brand Initiatives for corporate clients and business units, rooted in culture—including sports, entertainment, music, and business-to-business platforms. As a senior leader, this role will shape partnership strategy at the highest level, oversee complex, multi-market engagements, and serve as a trusted advisor to clients and internal stakeholders. The SVP will lead cross-functional teams spanning marketing, advertising, social, experiential, and digital, ensuring seamless integration and measurable business impact. The position is based in New York, and reports to Executive Vice President.

Requirements

15+ years of senior-level experience in partnership, sponsorship, or cultural marketing, within an agency or client-side environment
Deep understanding of lifestyle and cultural marketing, with expertise across sports, esports, music, entertainment, talent, and media ecosystems
Proven ability to develop and lead large-scale, integrated partnership strategies with measurable business outcomes
Executive-level client relationship management experience, including C-suite and senior stakeholder engagement
Strong “Big Idea” sell-in experience, with the ability to translate strategy into compelling narratives and platforms
Extensive experience negotiating complex partnership and sponsorship agreements
Operational understanding of live events, experiential marketing, and large-scale activations
Demonstrated ability to think strategically and creatively, while driving disciplined execution
High proficiency in data, analytics, and performance measurement, with the ability to interpret insights, guide decision-making, and communicate results to clients and internal leadership
Strong leadership, communication, and presentation skills, with the ability to influence across organizations
Ability to manage complexity, prioritize, and lead in a fast-paced environment
Willingness to travel for key client meetings and activations

Responsibilities

Provide executive leadership and strategic oversight of multiple high-profile client partnerships and sponsorship portfolios, including complementary experiential marketing activations across Entertainment, Sports, and B2B verticals
Set the strategic vision and long-term roadmap for client cultural marketing programs, ensuring alignment with broader business objectives and brand priorities
Serve as a senior client counselor, advising on the evolving communications, media, and cultural landscape to drive relevance, innovation, and growth
Lead the development, execution, and measurement of partnership ROI, leveraging data, analytics, and insights to inform strategy, optimize performance, and demonstrate impact against KPIs
Serve as business operator with depth in analytics including margins, eOiciencies, burn rates and overall account profitability.
Oversee integrated account strategy, including planning, coordination, execution, and performance evaluation across all partnership initiatives
Act as the central point of connectivity across all partnerships-focused work between 160over90 and clients globally, maintaining visibility across regions, teams, and workstreams
Partner closely with integrated account leadership and senior agency counterparts to ensure cohesive, cross-channel delivery
Identify, evaluate, and pursue new partnership opportunities at global, national, and regional levels, including pitching new platforms and leading complex negotiations
Lead high-level property, talent, and rights-holder negotiations, managing escalations and ensuring favorable outcomes for clients
Provide industry expertise, insights, and forward-looking perspectives on emerging trends across sports, entertainment, music, fashion, and technology
Oversee execution at marquee events, campaigns, and activations, ensuring operational excellence while maintaining strategic focus
Collaborate with client-side teams and external agency partners (advertising, media, PR, etc.) to drive fully integrated marketing programs
Contribute to departmental leadership by shaping thought leadership, best practices, and strategic frameworks, both internally and externally
Be a motivational, accountable, and inspiring people leader, developing senior talent, fostering collaboration, and building high-performing teams