SVP, Brand Strategy

BGB Group

12d•$215,000 - $265,000•Remote

About The Position

The SVP, Brand Strategy will serve as a key client-facing leader and senior representative of the Brand Strategy function. They will guide brand assignments and strategic engagements, partner closely with agency leadership across disciplines, and help define what modern, integrated healthcare strategy looks like at BGB. At BGB, we believe the best healthcare brands are built at the intersection of scientific rigor, human understanding, and creative ambition. We turn data into insight. Insight into story. Story into ideas, experiences, and communications that create momentum for our clients and meaningful connection with HCPs, patients, caregivers, and broader healthcare stakeholders.

Requirements

10+ years of strategic brand planning or brand strategy experience, ideally in an agency environment, with significant experience in pharma, biotech, life sciences, or healthcare marketing
A proven track record of leading insight-driven, creatively inspiring, and commercially relevant strategy across complex healthcare brands
Deep understanding of clinical data, competitive landscapes, category dynamics, HCP and patient behavior, and the broader healthcare ecosystem
Experience leading strategic engagements, senior client presentations, workshops, brand planning initiatives, and new business efforts
Strong ability to connect brand, creative, medical, social, CX, and engagement strategy into a cohesive approach
Exceptional communication, presentation, facilitation, and storytelling skills across briefs, decks, workshops, and executive-level discussions
Demonstrated success mentoring strategists, influencing cross-functional teams, and raising the quality of strategic thinking across an agency environment
A senior strategic leader who can turn complexity into clarity, alignment, and action
A confident client counselor with the presence and judgment to guide senior-level conversations
A natural storyteller who can transform science, data, and market realities into narratives that inspire belief and action
A deeply curious thinker who understands what drives behavior and knows how to ask the sharper, more useful question
A collaborative leader who brings disciplines together, creates momentum, and elevates the work through partnership
A trusted mentor who takes pride in developing others and building strategic capability across teams
A leader who balances intellectual rigor with creative ambition, pushing ideas to be smarter, sharper, more connected, and more impactful
Someone who thrives in complexity and helps others move through it with confidence

Responsibilities

Lead Strategic Vision and Growth: Serve as a senior strategic partner to clients, helping them navigate complex business, brand, market, and communications challenges with confidence. Lead the development of high-impact brand, portfolio, and communications strategies that drive clarity, alignment, and growth. Bring a strong, evidence-based point of view to senior client conversations, agency leadership discussions, and cross-functional decision-making. Anticipate category, customer, cultural, and competitive dynamics, ensuring they are meaningfully reflected across strategic recommendations and agency deliverables. Guide teams through key strategic processes and projects across the full brand and communications spectrum.
Turn Complexity into Direction: Lead the synthesis of clinical data, market dynamics, customer behavior, competitive context, and cultural signals into clear, compelling strategic narratives. Identify the tensions, opportunities, and human truths that can unlock stronger brand meaning and more powerful communications. Help clients and internal teams see clearly in complex situations, connecting disparate inputs into focused strategic direction. Ensure that strategy is not only smart and sound, but also inspiring, actionable, and built to move the work forward.
Elevate Storytelling, Ideas, and Integrated Strategy: Oversee and shape brand positioning, messaging, creative strategy, engagement strategy, and communications planning across the brand lifecycle. Champion creative briefs and strategic narratives that inspire bold ideas, sharpen execution, and energize teams. Partner deeply with Creative, Account, Medical Strategy, Social Media, Omnichannel Engagement, and other agency disciplines to build connected, modern strategy. Bring together brand, content, channel, experience, and behavioral thinking into one cohesive strategic vision. Ensure the work remains grounded in scientific truth while pushing it to be more human, memorable, and impactful.
Lead Client Engagements and New Business Opportunities: Lead the planning and execution of strategic client engagements, workshops, and senior-level strategic conversations. Play a leading role in new business efforts, shaping strategic stories that stand out and approaches that win. Build trust with senior clients by bringing clarity, confidence, and strategic imagination to their most important challenges. Represent BGB’s Brand Strategy function with authority, polish, and passion in both existing client relationships and growth opportunities.
Build the Brand Strategy Function and Mentor Talent: Serve as a resident expert in brand strategy, communications strategy, and strategic planning across the agency. Help define and raise the bar for what great integrated healthcare strategy looks like at BGB. Mentor, coach, and inspire strategists, helping them strengthen their thinking, storytelling, executive presence, and strategic craft. Model the leadership behaviors, collaboration style, and strategic rigor expected of senior agency leaders. Partner with agency leadership to strengthen strategic practices, tools, standards, and ways of working across teams.