Supervising Producer - University of California, Berkeley

LEARFIELD•Berkeley, CA

About The Position

The Supervising Producer is a creative leader responsible for developing, producing, and shooting content in partnership with the university. The role combines hands-on production—including shooting and directing branded content—with oversight of multiple content executions across NIL, original programming, and branded content. This work supports fan engagement, student-athlete storytelling, and revenue opportunities for local and national Learfield sales teams. Working with the centralized Learfield Studios team, the Supervising Producer leads the local content team and serves as the primary on-campus representative. The role collaborates with the athletic department, school production teams, student-athletes, and local staff to develop and deliver an innovative content slate. It oversees the university's Learfield Studios operation, including creative, production, distribution, analytics, content strategy, and sales integration.

Requirements

At least 8 years of experience creating, writing, producing, and directing video content in sports or entertainment, including at least 1 year leading and managing a team.
Hands-on experience shooting and directing video.
Provide a reel, portfolio, or website demonstrating hands-on shooting and directing experience.
Experience leading a team.
Excellent communication and presentation skills, including the ability to articulate creative concepts to executive leadership.
Strong storytelling skills and extensive experience driving audience engagement.
Proven experience in sports and/or entertainment environments.
Ability to independently own projects and serve as the primary contact for external partners.
Background in digital, short-form, social, and influencer-driven content.
Strong leadership skills and experience managing multiple team members across varied projects.
Deep understanding of end-to-end content production pipelines.
Comprehensive knowledge of production equipment, lighting, cameras and lenses, audio, and post-production workflows.
Ability to write pitch materials, craft pre-production plans, and present to internal and external stakeholders.
Strong creative ideation aligned to project and brand objectives.
Ability to interpret creative concepts and guide execution with clarity and vision.
Ability to thrive in a high-energy, high-profile, proactive, deadline-driven environment with strong attention to detail.
Strong administrative, analytical, and problem-solving abilities.
Ability to prioritize and manage multiple projects in a fast-paced, constantly evolving setting.
Highly organized, efficient, and meticulous execution.

Nice To Haves

Narrative storytelling experience.

Responsibilities

Produce, write, direct, and shoot narrative and serialized Learfield Studios content at the university.
Serve as creative lead and supervising producer for all active projects.
Lead the development and production of NIL, original, and branded episodic video content to grow fan engagement and support sponsorship revenue.
Oversee the Learfield Studios content operation at the university, including creative, production, distribution, analytics, content strategy, and sales integration.
Build relationships with student-athletes and guide them through original, branded, and NIL content initiatives.
Partner with the athletic department, local property team, and sponsors to create custom NIL content aligned with stakeholder voice, tone, and brand guidelines.
Shape and refine NIL content best practices across creative, production, distribution, and student-athlete communication.
Advise on content strategy that supports athletics priorities, increases engagement, and drives revenue.
Manage the on-site content producer, specialist, and additional production resources; delegate to maximize team output.
Use data, trends, and creative insight to develop year-round content strategy and proactive content calendars.
Pitch, ideate, and execute NIL and branded video series for sales teams; participate in client presentations and productions.
Ensure high-quality content delivery within established budgets and timelines.
Collaborate with internal and external teams to meet agreed-upon deliverables.
Develop research, pre-production, production, post-production, distribution, and analysis plans for proactive and reactive content series.
Optimize content distribution and promotional strategies using data as a creative input.
Maintain communication with Athletics, SIDs, coaches, and athletic administrators to align content with departmental priorities.
Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
Track campaign performance and prepare comprehensive recaps for partners, sales teams, and leadership.