2027 Summer Intern: Brand Licensing

PepsiCo•New York, NY
•Onsite

About The Position

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day. At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve. Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Requirements

  • Currently pursuing a bachelor’s degree in Business, Marketing, Licensing, Brand Management, Consumer Products, Communications, or a related field.
  • Strong interest in brand licensing, partnerships, intellectual property, and consumer products.
  • Excellent organizational skills with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
  • Strong verbal and written communication skills, with the ability to present ideas clearly and professionally.
  • Ability to work cross-functionally with internal teams, including Design, Marketing, Legal, Finance, Category, and Commercial teams.
  • Detail-oriented with strong analytical and problem-solving skills.
  • Collaborative team player who is comfortable working in a fast-paced, global environment.
  • Proficiency in Microsoft Office (PowerPoint, Excel, Word).
  • Graduate with bachelor's degree within one (1) year of internship completion.
  • This position is limited to persons with indefinite right to work in the United States.

Nice To Haves

  • Experience with data analysis, project management tools, or licensing platforms is a plus.
  • Self-motivated, eager to learn, and excited to contribute to a dynamic, team-oriented environment.

Responsibilities

  • Supports the development and execution of licensing strategies that strengthen PepsiCo brands and drive business growth.
  • Identify market opportunities, support partner relationships, conduct competitive and category research, and contribute to projects that strengthen brand equity and drive business growth.
  • Assist in evaluating new licensing opportunities, managing project timelines, tracking partner deliverables, and supporting product approval processes.
  • Conduct market and competitive research, identify licensing opportunities, and summarize key insights.

Benefits

  • Medical
  • Dental
  • Vision
  • Disability
  • Health and Dependent Care Reimbursement Accounts
  • Employee Assistance Program (EAP)
  • Insurance (Accident, Group Legal, Life)
  • Defined Contribution Retirement Plan
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