Subscriber Retention Coordinator

Star Tribune Branding•Minneapolis, MN

1d•Onsite

About The Position

The Minnesota Star Tribune is seeking a dynamic Subscriber Retention Coordinator to join their team in Minneapolis, MN. This role is crucial for maintaining and strengthening relationships with existing customers through targeted marketing campaigns and optimizing technical subscription operations. The coordinator will collaborate with strategy, design, and production teams to execute engaging content, improve user journeys, and reduce friction in the renewal process to enhance customer loyalty and lifetime value. The position involves leveraging AI in workflows and experiences to optimize marketing efforts and create efficiencies. The coordinator will have the opportunity to build on existing AI workflows and identify areas for optimization, allowing human employees to focus on critical tasks rather than routine ones.

Requirements

Bachelor’s degree in a related field.
Minimum of 2 years of experience working with a subscription product, or relevant experience.
Proficient with MS Office suite.
Experience with reporting and analytics tools, familiarity with AI tools, ability to quickly learn and adapt to new tools and processes.
Self-starter who is resourceful and highly organized, with strong analytical and problem-solving skills to interpret data, identify issues, and support effective solutions.
Strong communication and writing skills with exposure to segmentation, personalization, and hands-on experience executing campaigns.
Highly adaptable with ability to manage multiple competing priorities and make decisions within scope of authority.
Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status (e.g., H1B status, 0-1, TM, CPT, OPT, etc.). We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Nice To Haves

Basic knowledge of HTML
Experience using AI tools to identify and optimize opportunities

Responsibilities

Test and optimize subscription elements including pricing, save interventions and reduce payment and technical friction.
Track test results and analyze user data to find areas of opportunity.
Produce targeted on-site promotional campaigns around upgrades, user subscription experience and upgrade opportunities.
Create customer segmentation and targeting strategies to ensure relevant, personalized communications.
Utilize AI to find optimizations in our marketing, data and subscription interventions.
Produce email marketing campaigns, product updates, and promotional communications.
Monitor campaign performance and create detailed reports on key metrics including customer retention rate, engagement, and ROI.