Student Worker - Social Media and Marketing Content Creator, FRS

University of Nevada Reno•Reno, NV

About The Position

The University of Nevada, Reno’s Fitness and Recreational Sports (FRS) is seeking a student to fill the position as social media and marketing content creator. You will be asked to develop multimedia content, through the production and editing of video and photos, for a variety of social media platforms including Twitter, YouTube, and Instagram. To achieve this, a variety of tools will be used including Adobe, Photoshop, and Illustrator. This will allow us as a department to promote involvement and use of the fitness center and to inspire members of the campus community to embrace our fitness values. You will also be responsible for developing and implementing long term comprehensive marketing strategies for Fitness and Recreational Sports to create future progress in reaching more students on campus.

Requirements

Candidate must be enrolled at the University of Nevada, Reno

Nice To Haves

Candidate with experience writing, creating and posting written and visual content to various social media platforms is preferred but not necessary

Responsibilities

Manage social media platforms with professional, up-to-date and relevant information regarding events in the fitness center and on campus and university information
Finalize and implement overall monthly strategies based on analytics and insights
Daily coverage of FRS and campus-wide events
Demonstrate strong writing and digital photography skills
Photograph and create content for social media platform
Promote social media within FRS (encourage staff to buy in to social media platforms)
Manage and recruit for our Student Ambassador program
Monitor, listen, and respond to users in a ‘social way’
Monitor trends in social media tools, applications, channels, design and strategy
Engage in dialogue and monitor patron comments and messages
Compile analytical report showing results for management
Create high quality and informative videos
Work with Programming Coordinator to create and implement marketing strategies
Work as pseudo programmer assisting other workers with event planning, staffing, and other tasks
Attend as many events as possible to live update social media, take photos, and promote future events
Identify threats and opportunities in user generated content surrounding the business
Report notable threats to appropriate management
Use technology programs including Photoshop and Illustrator