Student Worker - Athletics Social Media

Baylor University•Waco, TX

14h•Onsite

About The Position

In a student employee capacity, this role assists with marketing trends, communications outreach, and creative design and production (print and digital) for Baylor Athletics. The student worker will create and edit video and photo content for social media platforms, write engaging captions, and analyze social media data to understand trends and audience sentiment. This position offers an opportunity to learn alongside the social media, marketing, and creative teams, attend meetings and workshops on digital communication strategies, and potentially assist with marketing plans, website maintenance, and vendor partnerships. The role requires adherence to University policies and maintaining punctual attendance.

Requirements

Ability to comply with University policies
Maintain regular and punctual attendance

Nice To Haves

Experience with video and photo content creation
Experience with editing video content
Experience writing social media captions
Familiarity with social media analytics and data analysis
Knowledge of marketing trends
Experience with digital and print design
Experience with website maintenance
Experience with photo, video, and audio equipment
Experience with research and recommendations on marketing trends
Experience partnering with external vendors
Experience building relationships with campus partners and external vendors

Responsibilities

Create video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms
Edit content to match messaging and goal of social media content campaigns
Write creative social media captions that coincide with their content
Review analytics and data following content release to learn trends, audience sentiment and brand storytelling
Analyze others’ social media content for applicable trends and ideas for future content
Learn alongside social media, marketing and creative team members at events to see how campaigns are executed and curated in college athletics
Attend regular team meetings and workshops to learn digital communication strategies that are effective in college athletics and Baylor University
May assist with developing and implementing marketing or communication plans
May write, proofread and edit communications or marketing materials
May create or design creative content and materials for digital or print consistent with University branding
May maintain department website(s) or social media/digital platforms
May perform video editing or video production
May work with photo, video, and audio equipment
May perform research and make recommendations around emerging marketing or social media trends
May assist with projects or initiatives supporting departmental goals
May partner with external vendors for events, print or photography
May build and maintain relationships with campus partners and external vendors
May track, analyze, and prepare reports on social media data and performance
Perform all other duties as assigned to support Baylor’s mission
Ability to comply with University policies
Maintain regular and punctual attendance