Student Worker - Athletics Social Media

Baylor University•Waco, TX

1d•Onsite

About The Position

In a student employee capacity, this role will perform or assist with functions related to marketing trends, communications outreach, and creative design and production (print and digital). The position involves creating video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms, editing content to align with campaign messaging, and writing creative social media captions. The role also includes reviewing analytics and data to understand trends and audience sentiment, analyzing competitor social media content, and learning from social media, marketing, and creative team members at events. Additionally, the student worker will attend team meetings and workshops to learn effective digital communication strategies for college athletics and Baylor University. The position may also involve assisting with marketing or communication plans, writing and editing materials, creating digital or print content, maintaining department websites or social media platforms, performing video editing, working with photo/video/audio equipment, researching marketing trends, assisting with departmental projects, partnering with external vendors, and tracking social media data.

Requirements

Student employee capacity
Ability to comply with University policies
Maintain regular and punctual attendance

Nice To Haves

Familiarity with marketing trends
Experience with communications outreach
Skills in creative design and production (print and digital)
Experience creating video and photo content
Experience editing content for social media campaigns
Ability to write creative social media captions
Experience reviewing analytics and data for social media
Ability to analyze social media content for trends
Experience working with social media, marketing, and creative teams
Knowledge of digital communication strategies
Experience developing and implementing marketing or communication plans
Experience writing, proofreading, and editing marketing materials
Experience creating or designing creative content and materials
Experience maintaining department websites or social media/digital platforms
Experience with video editing or video production
Experience working with photo, video, and audio equipment
Experience performing research on marketing or social media trends
Experience assisting with projects or initiatives
Experience partnering with external vendors
Experience building and maintaining relationships with campus partners and external vendors
Experience tracking, analyzing, and preparing reports on social media data and performance

Responsibilities

Create video and photo content at live Baylor Athletics sporting events for publishing on @BaylorAthletics social platforms
Edit content to match messaging and goal of social media content campaigns
Write creative social media captions that coincide with their content
Review analytics and data following content release to learn trends, audience sentiment and brand storytelling
Analyze others’ social media content for applicable trends and ideas for future content
Learn alongside social media, marketing and creative team members at events to see how campaigns are executed and curated in college athletics
Attend regular team meetings and workshops to learn digital communication strategies that are effective in college athletics and Baylor University
May assist with developing and implementing marketing or communication plans
May write, proofread and edit communications or marketing materials
May create or design creative content and materials for digital or print consistent with University branding
May maintain department website(s) or social media/digital platforms
May perform video editing or video production
May work with photo, video, and audio equipment
May perform research and make recommendations around emerging marketing or social media trends
May assist with projects or initiatives supporting departmental goals
May partner with external vendors for events, print or photography
May build and maintain relationships with campus partners and external vendors
May track, analyze, and prepare reports on social media data and performance
Perform all other duties as assigned to support Baylor’s mission
Ability to comply with University policies
Maintain regular and punctual attendance