Student Recruitment & Enrollment Manager

Etoile Academy Charter SchoolHouston, TX
$55,000 - $65,000

About The Position

The Student Recruitment & Enrollment Manager is responsible for achieving 100% enrollment by the 10th day of school for grades K-8. This role involves developing and executing recruitment strategies, implementing marketing and outreach plans, engaging with the community, and supporting families through the application and registration process. The manager will also coordinate open houses, track enrollment metrics, oversee re-registration, and manage student orientation and new family onboarding. Additionally, this position involves developing recapture campaigns, promoting the school's brand, building local partnerships, and fostering parent and family engagement. A key focus is on student retention and persistence, ensuring new students integrate well into the school culture. The role also includes managing and developing the student recruitment team, monitoring performance, and providing training. General responsibilities include event coordination, data management, and collaboration with campus leaders and the COO. The ideal candidate will embody the school's REACH values: Respect, Excellence, Ambition, Community, and Hard Work, and hold themselves to a high level of conduct and professionalism.

Requirements

  • Fluency in English and Spanish preferred.
  • Excellent communication and interpersonal skills.
  • Ability to establish and maintain effective and collaborative working relationships with a diverse staff.
  • Alignment with the school's mission to ensure that every student in grades K through 8 has the academic and character foundation necessary to succeed in high school, graduate from college, and pursue ambitious life goals.
  • Demonstrated application of Étoile Academy’s core values: Respect, Excellence, Ambition, Community, and Hard work.

Responsibilities

  • Achieve 100% enrollment on the 10th day of school for all grade levels (K-8).
  • Develop and execute recruitment strategies targeting families within a 5-mile radius.
  • Implement a comprehensive marketing plan, including social media, community outreach, presentations, and partnerships.
  • Conduct cold calling, attend community events, and perform neighborhood walks to generate interest.
  • Support families through the application process, assisting with online and paper applications and conducting follow-up calls.
  • Organize bi-weekly campus open houses and provide school tours.
  • Track all stages of the enrollment process, ensuring milestones are met on time.
  • Oversee the re-registration process, sending reminders and following up with families.
  • Coordinate and manage all aspects of student orientation, ensuring smooth logistics, content delivery, and 100% attendance.
  • Ensure all new families attend a new family onboarding event within the first 10 days of the school year.
  • Develop and execute recapture campaigns to re-engage withdrawn families.
  • Promote Etoile Academy through social media, community events, and informational fairs.
  • Identify and build relationships with local community organizations, businesses, and partners.
  • Create engagement initiatives to maintain strong relationships with current and prospective families.
  • Ensure 90% of new students persist through the school year by developing personalized engagement strategies.
  • Lead efforts to help new students and families integrate into the Etoile Academy culture.
  • Manage and develop the student recruitment team, setting and achieving performance goals.
  • Track and evaluate weekly and monthly recruitment metrics.
  • Provide ongoing training and coaching to student recruiters.
  • Support and manage logistics for community outreach events.
  • Maintain and track all recruitment data in a central system.
  • Collaborate with campus leaders and the COO to align recruitment efforts with school goals.
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