Student Marketing Director - The George Washington University

Follett Higher Education•Washington, DC

21h

About The Position

The Student Marketing Director leads local marketing tactics for The George Washington University campus store through in-store and social media efforts, with the goal of driving store traffic, awareness, and sales. The role creates original social content, grows and engages online audiences, analyzes performance, and responds to customer inquiries. It also develops and executes a local marketing calendar, coordinates campus partnerships and events, supports national marketing initiatives, and maintains store signage, online imagery, and EDU compliance. The position is primarily based in-store for content creation, with optional remote work during school breaks such as spring and summer break. Applicants must be enrolled at the university where the position is offered and be a sophomore or junior. The role requires 20 hours per week, including some evening and weekend work. International students must work with their school to obtain required work authorization documentation.

Requirements

Be enrolled as a student at the university where the position is offered.
Be a sophomore or junior.
Be able to work 20 hours per week.
Have a creative mindset and a keen eye for engaging content.
Be able to thrive in a fast-paced, dynamic, and entrepreneurial environment.
Have up-to-date knowledge of social media trends, algorithms, and best practices.
Be a self-starter who takes initiative.
Have excellent verbal and written communication skills.
Have excellent organizational skills and attention to detail.
Be able to build and present reports evaluating performance and enabling leadership to track results.
Be able to manage and work within an assigned local budget.
Be proficient in Microsoft Office Suite.
Be able to work some evenings and weekends to oversee events and complete projects based on business needs.
Be able to sit, stand, walk, lift, carry, push, and pull, and handle conventional computer hardware and office supplies.

Nice To Haves

Background in Canva Pro and CapCut Pro.

Responsibilities

Adapt social media strategies to improve brand awareness and drive in-store and online traffic across platforms such as Facebook, TikTok, Instagram, Snapchat, Twitter/X, YouTube, and LinkedIn.
Execute guidance provided by the Senior Social Media Manager.
Create regular, original, on-brand social media content, including copy, storytelling, video, live streams, and photography.
Use the team content calendar to manage time and projects and submit content for approval at least one week in advance.
Grow social media audiences through promotions, contests, partnerships, and other effective tactics.
Analyze performance metrics and trends weekly and use findings to refine content.
Collaborate with other Student Marketing Directors, influencers, athletes, and administrators on social media content.
Meet regularly with the Senior Social Media Manager about campaigns and social media best practices.
Respond to customer service inquiries on social media and through the website.
Engage university administrators to support and drive traffic to the Campus Store.
Develop a local marketing calendar and execution plan covering key campus events and non-event weeks.
Track marketing tactics and execution for campaigns, store events, and local initiatives.
Liaise with the in-house creative and production team to develop marketing collateral for local marketing efforts.
Build relationships with school contacts, including marketing, admissions, alumni, and athletics, to encourage sharing of local initiatives and drive commissionable sales.
Discuss local strategy with OTC marketing partners.
Meet regularly with the Campus Store Director/Manager about the local marketing calendar.
Generate and activate in-store events and manage marketing operations to increase store traffic during non-event periods, including NIL opportunities and scavenger hunts.
Support national marketing initiatives at the store level.
Maintain in-store signage, online imagery, and EDU compliance.
Perform other duties as assigned.