Student MarCom

The University of TulsaTulsa, OK

About The Position

This role involves assisting with content creation, scheduling, and publishing across various social media platforms. The student will monitor social media channels, collaborate with the communications team on campaigns, and track performance metrics. Responsibilities also include staying updated on trends, capturing live content at university events, and creating visual assets like graphics, photos, and videos. The role requires photographing campus activities, editing and organizing photos, and maintaining a digital photo library. Collaboration with the marketing team for photo shoots and ensuring brand alignment are key. Occasional assistance with video shoots is also expected.

Requirements

  • Experience with social media platforms (Facebook, Twitter, Instagram, LinkedIn).
  • Ability to monitor social media channels and respond to engagement.
  • Experience collaborating with a team on campaigns.
  • Skills in tracking and analyzing performance metrics.
  • Knowledge of current social media, email, and web trends.
  • Ability to capture live content at events.
  • Skills in creating visual content (graphics, photos, videos).
  • Photography skills for campus events and activities.
  • Photo editing and organization skills.
  • Ability to collaborate on photo shoots.
  • Experience maintaining a digital photo library with metadata and file naming conventions.
  • Understanding of brand and visual identity guidelines.
  • Willingness to assist with video shoots or multimedia projects.

Responsibilities

  • Assist in creating, scheduling, and publishing content across various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
  • Monitor social media channels for engagement opportunities and respond to comments and messages in a timely manner.
  • Collaborate with the communications team to develop and execute social media, email, and web story campaigns.
  • Track and analyze social media, email, and web performance metrics to provide insights and recommendations for improvement.
  • Stay up to date with the latest social media, email, and web trends and best practices.
  • Attend university events to capture live content and promote real-time engagement.
  • Assist in creating visual content, including graphics, photos, and videos.
  • Photograph campus events, student life, academic activities, and marketing campaigns.
  • Edit and organize photos for use in social media, websites, brochures, and other marketing materials.
  • Collaborate with the marketing team to plan and execute photo shoots.
  • Maintain an organized digital photo library with proper metadata and file naming conventions.
  • Ensure all photography aligns with the university's brand and visual identity.
  • Assist with occasional video shoots or multimedia projects as needed.
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