Student Life Communications Specialist

New Mexico State University • Las Cruces, NM

23h • Onsite

About The Position

The Student Life Communications Specialist provides strategic leadership for Student Life’s digital communications, marketing, branding, and student engagement technologies. This position manages and optimizes Crimson Connection, Student Life websites, social media, publications, and multimedia content to promote programs, services, events, and campus traditions. Working collaboratively with student leaders and campus partners, the specialist develops innovative communication strategies, provides platform training and support, and uses engagement analytics to increase student involvement and advance student success.

Requirements

• Associate's Degree + 4 years of relevant experience or a Bachelor's degree + 2 years of relevant experience.
• Proficiency with social media management tools, content management systems, and design software (e.g., Canva, Adobe Creative Cloud).
• Strong written and visual communication skills with the ability to translate complex programs into engaging messages for student audiences.
• Ability to analyze data and prepare user-friendly reports and summaries.

Nice To Haves

• Master’s degree in Higher Education, Student Affairs, Communications, or a related discipline.
• Experience working with Ecoura Engage at an administrative level or similar product.
• Familiarity with web accessibility standards (WCAG 2.1) and ADA/FERPA compliance in a higher education context.
• Supervisory experience, particularly with student employees or interns.
• Knowledge of risk management principles and branding standards in a university setting.
• Demonstrated experience with digital communication platforms and student engagement systems (e.g., Encoura Engage, CampusGroups, Presence).
• Experience with student affairs, student organizations, event promotion, or campus programming.

Responsibilities

• Provides strategic leadership for Student Life's digital communications, marketing, branding, and student engagement technologies.
• Administers and optimizes Encoura Engage (Crimson Connection), the university's primary student engagement platform.
• Develops and implements comprehensive communication and marketing strategies that increase student involvement, promote co-curricular learning opportunities, and enhance the visibility of Student Life programs, services, events, and campus traditions.
• Manages Student Life websites, digital communications, social media platforms, electronic communications, print publications, photography, videography, and multimedia content while ensuring compliance with university branding, accessibility, and data privacy standards.
• Provides consultation and training on the effective use of Encoura Engage.
• Supports communications for major campus events and initiatives.
• Utilizes engagement analytics to assess effectiveness and guide continuous improvement.
• Advances student engagement, supports student success, and contributes to the mission and strategic priorities of Student Life through innovative communication strategies and technology solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree