Student, Digital Analytics (Summer 2027-Summer 2028)

Sun Life•Toronto, ON

1d•Hybrid

About The Position

This role is part of the central Digital Analytics Team, which serves as the enterprise hub for digital measurement practices, including Adobe Analytics, Adobe Target, and Tealium administration. The position is a 1-year term, from May 2027 to May 2028, and is available to students graduating in May 2028 or later. The role reports to the Manager, Digital Analytics.

Requirements

Minimum of 3 work terms of experience required.
Must be available for a 12-month term from May 2027 to May 2028.
Graduation date must be May 2028 or later.
Understanding of web publishing and usability design.
Commanding knowledge of MS Excel or other related software.
Be comfortable working with large sets of data.
Able to synthesize data into conclusive findings that can be used to optimize a site’s performance.
Strong attention to detail.
Passionate about developing digital marketing, consulting, and data analysis skills.
Strong communications and relationship building skills.
Self-driven, resourceful individual with an ability to work under little supervision.
Able to meet deadlines and be responsible for all projects assigned.
Comfortable to network and approach colleagues within the business to gather data and complete projects.

Nice To Haves

Experience with Web/Digital Analytics software (for example, Google Analytics or Adobe Analytics).
Experience with programming in JavaScript or Python.
Understanding of digital marketing (e.g., SEO or social).
Understanding of SQL is helpful, but not required.

Responsibilities

Understand and learn about the role of digital analytics within the company, including how to use Adobe Analytics.
Maintain and update key statistical reports about the company’s web sites.
Respond to ad hoc reporting requests from the internal global marketing community and assist in acquiring and analyzing digital marketing data.
Effectively identify gaps relating to the reporting infrastructure and training content.
Implement new reporting infrastructure, such as Excel scorecards, Adobe Analytics reports, and data exports.
Assist in the Tealium iQ/Adobe Analytics tag implementation and data collection process, including tool configuration and data validation.
Support the management of Adobe Target as an optimization and personalization tool.
Provide marketers with actionable recommendations on how to improve their web sites and digital marketing campaigns.
Support the design of Adobe Analytics tagging frameworks and tag quality assurance.
Serve as the primary user management lead for tools managed within the team, including Adobe Analytics, Adobe Target, and Tealium iQ.
Educate business partners in the areas of digital analytics and Adobe Analytics.
Act as a subject matter expert in the use of Adobe Analytics.
Undertake ad hoc projects which could include comprehensive site reviews, internal search optimization, ETL enablement for various tools and data sources, and using Tableau as a data visualization tool.