Student Assistant - Social Media Manager

University of South Florida•Saint Petersburg, FL

About The Position

The Social Media Manager is responsible for creating and managing engaging digital content that promotes Student Center & Events (SCE) programs, services, and initiatives. This role focuses on developing visually compelling graphics and strategic messaging to enhance SCE’s presence across social media and digital platforms. Working collaboratively with the Graphic Designer, professional staff, and student team members, the Social Media Manager helps ensure all content is timely, creative, and aligned with university branding standards. This position also supports the planning and execution of marketing campaigns, contributes to capturing and promoting campus events, and stays informed on current design and social media trends to keep content fresh and relevant. Through strong organization and creativity, the Social Media Manager plays a key role in increasing student engagement and fostering a vibrant campus community.

Requirements

Ability to create engaging digital content.
Skill in developing visually compelling graphics.
Ability to craft strategic messaging.
Collaboration skills.
Knowledge of university branding standards.
Experience in planning and executing marketing campaigns.
Ability to capture and promote campus events.
Awareness of current design and social media trends.
Strong organization skills.
Creativity.

Responsibilities

Creating and managing engaging digital content that promotes Student Center & Events (SCE) programs, services, and initiatives.
Developing visually compelling graphics and strategic messaging to enhance SCE’s presence across social media and digital platforms.
Ensuring all content is timely, creative, and aligned with university branding standards.
Supporting the planning and execution of marketing campaigns.
Contributing to capturing and promoting campus events.
Staying informed on current design and social media trends to keep content fresh and relevant.
Increasing student engagement and fostering a vibrant campus community.