Student Assistant - Director of Purple Haze (Athletics)

Stephen F. Austin State University•Main Campus, TX

3h•Onsite

About The Position

The Director of the Purple Haze is the student leader responsible for building, managing, and growing the Purple Haze into the premier student organization supporting SFA Athletics. This position serves as the primary connection between SFA Athletics and the student body, creating an energetic, inclusive, and passionate student culture around Lumberjack Athletics. The Director leads the Purple Haze executive board, organizes student engagement initiatives, promotes athletic events, develops traditions, and works directly with SFA Athletics staff to make the student experience at SFA games bigger, louder, and more connected.

Requirements

A student must be enrolled in six or more semester hours to be eligible for student employment during the fall or spring semesters.
To be eligible for student employment during the summer, a student must be enrolled in three or more semester hours or be registered for courses in the upcoming fall semester.
Student assistants may not hold any other type of position such as a graduate assistantship or temporary casual employment at the same time that they are employed as a student assistant.
Knowledge of general office and clerical procedures and concepts.
Ability to accurately prepare and maintain records and files.
Ability to communicate professionally and courteously with university faculty and staff, students, and the public.
Ability to understand and follow instructions.

Nice To Haves

Previous leadership, marketing, social media, event planning, or athletics experience is preferred but not required.
A genuine desire to make SFA Athletics a better experience for students.

Responsibilities

Leads the day-to-day operations of the Purple Haze.
Recruits, organizes, and motivates students to attend SFA athletic events.
Establishes and maintains Purple Haze traditions, chants, themes, and gameday experiences.
Serves as the primary student representative for the Purple Haze.
Builds a strong sense of community and identity among members.
Works with SFA Athletics staff to develop student-focused gameday experiences.
Coordinates student arrivals, promotions, giveaways, contests, and special activities.
Helps create an energetic and organized student section at home games.
Encourages attendance across multiple SFA sports—not just football or basketball.
Develops creative ways to increase student participation throughout the season.
Assists in developing Purple Haze social media content and campaigns.
Promotes upcoming games, student events, giveaways, and initiatives.
Helps establish a recognizable voice and identity for the Purple Haze.
Utilizes campus organizations, residence halls, student groups, and word-of-mouth marketing to drive participation.
Recruits and oversees a Purple Haze Executive Board.
Delegates responsibilities across areas such as marketing, gameday operations, recruitment, traditions, and community engagement.
Holds regular meetings and establish goals for the organization.
Creates opportunities for other students to take leadership roles within the Purple Haze.
Builds relationships with student organizations and campus departments.
Collaborates with Greek organizations, residence halls, student clubs, and other campus groups.
Represents the Purple Haze at campus events and student activities.
Identifies opportunities to make Purple Haze a recognizable part of the overall SFA student experience.
Performs other related duties as assigned.