Street Team Event Staff - Homestead-Miami Speedway

NASCAR•Homestead, FL

2d•Onsite

About The Position

The Homestead-Miami Speedway, established in 1995, is a 650-acre facility featuring a 1.5-mile oval and 2.21-mile road course. It hosts nearly 300 on-track events annually, contributing over $301 million to the region. The Speedway is South Florida's premier motorsports destination, known for crowning NASCAR champions for 18 consecutive years (2002-19) and hosting the NASCAR Cup Series Playoffs. In 2022, it unveiled a new logo reflecting South Florida's vibrant culture. The Street Team Event Staff role involves maintaining year-round community connections, enhancing awareness of Homestead-Miami Speedway, and promoting NASCAR to fans across South Florida. The primary objective is to generate excitement and encourage attendance for the upcoming NASCAR Cup Series Championship Weekend from November 6-8, 2026. This position offers an opportunity to join a dynamic, fast-paced team and gain entry into the motorsports industry.

Requirements

Minimum 18 years of age.
Bilingual, native in English and Spanish.
Demonstrate high levels of energy, enthusiasm, and professionalism when interacting with customers.
Always carry a happy disposition.
Possess strong attention to detail and consistently strive to enhance the presentation and final display and/or activation setup.
Exceptional communication, interpersonal, and relationship-building skills, capable of effectively engaging with a wide range of stakeholders.
Creative and strategic thinker with a proactive approach to problem-solving, detail-oriented, and strong team player.
Self-motivated and organized, with the ability to work in a fast-paced environment and think strategically to solve problems.
Available to work flexible hours, including weekdays, weeknights, and evenings, adapting to event schedules.
Exhibit reliability and dependability.
Sales-oriented.
Personable.
Punctual.
Hardworking.
Eager to learn about the world of NASCAR.

Nice To Haves

Sales experience.
Current enrollment in a college or university program in Marketing, Communications, Public Relations, Sports Management, or a related field, with a strong interest in motorsports and event marketing.

Responsibilities

Serve as the ambassador for Homestead-Miami Speedway at a variety of public appearances and promotional events throughout South Florida.
Build community by connecting and engaging with loyal fans, newcomers, and potential customers.
Encourage attendance at the NASCAR Cup Series Championship Weekend in November.
Support NASCAR marketing and event experience initiatives, including the 2026 NASCAR Cup Series Weekend, NASCAR Racing Experience Media & Influencer Day, Fourth of July Celebration at the track, and Fast Lane Friday events.
Engage with customers and prospects on-site at grassroots events to generate leads and close ticket sales to the 2026 NASCAR Cup Series Weekend.
Collect valuable data from event attendees, actively gather prospects for future email campaigns, and encourage consumer sign-ups for our mailing list.
Educate the community about Homestead-Miami Speedway, its history, and ticket opportunities.
Maintain expertise in the products and services offered by Homestead-Miami Speedway.
Ensure promotional materials and giveaway items are well-stocked.
Actively participate in public appearances with the promo car and/or retired race car, with primary responsibility for maintaining the impeccable condition of both vehicles.
Coordinate transportation of the retired race car with the towing team and supervise vehicle loading and unloading to ensure it is always handled with care and properly staged at events and activations.
Assist in the set up and tear down of displays.
Travel to the office the day prior to collect all grassroots activation materials.
Transport grassroots items to the event location using your own car, set up the activation, dismantle it after the event, and then return all grassroots items to Homestead-Miami Speedway post event.
Adhere to safety regulations and procedures.
Other duties as assigned.