Strategy Manager

Foundation • Toronto, ON

7d • CA$105,000 - CA$145,000

About The Position

The Strategy Manager serves as the senior operational leader within the strategy practice, responsible for overseeing client relationships, developing junior strategists, and enabling VP-level leadership to focus on business growth and company direction. This role is accountable for the strategic quality across a book of business exceeding $2M, acting as the primary escalation point for assigned accounts and addressing the people leadership gap between individual strategists and VP oversight. The Strategy Manager is expected to confidently present and defend strategic recommendations and proactively grow the capabilities of their team.

Requirements

• 5+ years in digital strategy, content strategy, or multi-channel marketing strategy, with at least 2 years in a senior or oversight capacity.
• Demonstrated experience managing or meaningfully developing at least one direct report.
• Proven GEO fluency: built and delivered content strategies designed for AI-driven answer engines and can speak to it with authority.
• Strong B2B or SaaS/tech client portfolio, with experience presenting and defending strategy at the VP or Director level.
• Strong analytical capabilities across digital platforms such as Google Analytics, Search Console, Ahrefs, and HubSpot.
• Exceptional ability to communicate complex strategic direction with precision and confidence, in writing and in real-time client conversation.

Nice To Haves

• Have moved past legacy SEO and actively build content and GEO strategies for generative and answer engine visibility, not as an add-on but as a core discipline.
• Fluent in B2B and SaaS/tech client relationships, where the funnel, the stakeholder dynamic, and the sales motion are fundamentally different from B2C.
• Can hold a position under pressure. You present, defend, and close on strategy recommendations in front of senior client stakeholders without defaulting to hedging or deferral.
• Want to build people, not just manage them. You have real examples of growing a direct report's capability, not just a willingness to try it.
• Ready to lead a team before you feel completely ready. You default to ownership, not escalation.

Responsibilities

• Serve as the senior point of contact for each account, building and maintaining relationships with budget decision-makers and senior client stakeholders.
• Act as the primary escalation owner when strategic direction is challenged, client expectations are at risk, or a situation requires a more senior voice.
• Host strategy presentations, sell the direction, and hold ground under pushback.
• Maintain a clear, current view of account health across the entire book, surfacing risks to the VP of Strategy.
• Oversee GEO and content strategy execution across every account, ensuring alignment with strategic direction and client KPIs.
• Provide meaningful oversight review on strategic deliverables including content plans, QBRs, and monthly reporting.
• Bring a GEO-first lens to every account, ensuring fluency in generative and answer engine optimization.
• Partner with Account Management on shared clients to ensure contracts, upselling, and cross-team coordination are handled strategically.
• Manage 3-5 strategists with accountability for their development, including building PDPs and running structured 1:1s.
• Coach strategists on call confidence, client communication, and the ability to own and defend strategic positions.
• Score and review strategist client calls using the Foundation performance rubric, delivering specific, actionable feedback.
• Develop team GEO capability, ensuring strategists can articulate and execute generative engine optimization.
• Flag performance concerns to the VP of Strategy early with supporting evidence.
• Identify upsell and expansion opportunities within the book and route them to Account Management with a clear strategic rationale.
• Participate in strategic sales conversations for new accounts where subject matter expertise adds credibility.
• Contribute to Foundation's GEO positioning by staying current on platform shifts, citation behavior, and AI-search trends.

Benefits

• Base Pay Range: $80,000 – $110,000 CAD / year
• Expected Total Comp (OTE): $105,000 – $145,000 CAD+ / year
• Final compensation is determined by experience, role level, and location.
• We use a role × level × location framework.
• We pay intentionally, hire globally, and reward impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed