Strategy Director
About The Position
Landor is seeking a Strategy Director to join their Cincinnati studio. As a world-leading brand expert, Landor makes brands more valuable and less vulnerable by solving business problems through the lens of brand. They strategically connect design, experience, governance, and measurement capabilities to business outcomes. Landor companies include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists), and ManvsMachine (3D motion design). WPP, the parent company, is a trusted growth partner for leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel to help clients navigate change and deliver growth.
Requirements
- Seasoned brand strategist with significant experience in CPG-focused environments.
- Experience gained at a design-led agency, branding consultancy, or similar setting.
- Deep expertise in CPG categories, retail and channel dynamics, innovation and renovation cycles, and the competitive impact of private label.
- Strong command of qualitative and quantitative research methodologies, including semiotics, shopper research, and consumer insight.
- Proven track record developing portfolio and range architectures across multiple markets.
- Ability to build and grow senior client relationships.
- Experience contributing to organic business growth.
- Ability to work across both brand design and communications to create cohesive consumer experiences.
- Experience leading and developing strategists.
- A distinctive point of view on consumer brands.
- Confidence to challenge conventional thinking.
Responsibilities
- Lead brand strategy projects for the Consumer practice, focusing on major CPG relationships and shaping practice operations.
- Address client challenges such as declining relevance with younger shoppers, portfolio confusion, private label competition, and ineffective innovation pipelines.
- Develop positioning, value propositions, and portfolio architectures informed by semiotics, packaging and shelf analysis, distinctive asset work, and cultural trends.
- Serve as a trusted advisor to senior client leaders, guiding them on strategic decisions.
- Lead strategic direction across multiple engagements, defining brand visions, growth strategies, and innovative ideas.
- Partner with Creative Directors to guide strategy through the creative process.
- Inspire teams with consumer and category insights.
- Champion the work with clients.
- Identify opportunities that drive long-term growth for Fortune 100 companies.
- Lead new business pitches.
- Advance the practice's expertise in semiotics, packaging strategy, and distinctive brand assets.
- Lead and develop other strategists.
Benefits
- Competitive benefits package
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
