Strategy Director

Landor•Cincinnati, OH

4d•Hybrid

About The Position

Landor is looking for a Strategy Director to join our Cincinnati studio. We are Landor, part of WPP, world-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes. Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design). WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Requirements

Seasoned brand strategist with significant time working within CPG-focused environments at a design-led agency, branding consultancy, or similar setting.
Deep expertise in CPG categories, retail and channel dynamics, innovation and renovation cycles, and the competitive impact of private label.
Strong command of both qualitative and quantitative research methodologies, including semiotics, shopper research, and consumer insight.
Proven track record developing portfolio and range architectures across multiple markets.
Ability to build and grow senior client relationships.
Contribute to organic business growth.
Work across both brand design and communications to create cohesive consumer experiences.
Experience leading and developing strategists is essential.
Distinctive point of view on consumer brands.
Confidence to challenge conventional thinking.

Responsibilities

Lead brand strategy projects for our Consumer practice — heading the thinking on our largest CPG relationships and shaping how the practice works.
Answer client questions with positioning, value propositions, and portfolio architecture, backed by semiotics, packaging and shelf analysis, distinctive asset work, and a genuine feel for where culture is moving.
Serve as a trusted advisor to the senior client leaders who have to act on the answer.
Lead strategic direction across multiple engagements, defining brand visions, growth strategies, and breakthrough ideas that challenge category conventions.
Partner closely with Creative Directors to guide strategy through the creative process, inspire teams with consumer and category insights, and champion the work with clients.
Serve as a trusted advisor to senior marketing leaders at Fortune 100 companies, identifying opportunities that drive long-term growth, leading new business pitches, and advancing the practice's expertise in semiotics, packaging strategy, and distinctive brand assets.
Lead and develop strategists.