Strategy Director, Social

Adelphi Group • Los Angeles, CA

4d • $150,000 - $170,000 • Hybrid

About The Position

Deutsch is looking for a chronically online Strategy Director, Social to help shape an iconic brand’s presence across paid and owned social tactics. This means thinking beyond campaigns – proactively finding ways to keep the brand relevant in the feed and in culture. This brand has a distinctive & successful voice and persona in social – with a high bar to keep it that way. Your job will be protecting that edge while continuing to evolve it with the next generation of social best practices and emergent social behaviors. You will work as a unit with the client social team, creatives, & partners – deeply embedded & collaborating to bring a shared vision to life.

Requirements

• Strong instincts for what works and why on social
• Experience being the first to try out new platforms
• Willingness to get hands dirty in content creation
• Proven track record of working with iconic brands on social-first campaigns
• Culturally obsessed with a finger on the pulse of what’s relevant
• Care about making brands feel like real participants – not observers or followers
• Collaborative, direct, and comfortable making decisions in a fast-moving environment
• Balance taste with discipline – knowing when to trust your gut & when to rely on data
• Infectious passion for social

Nice To Haves

• Thinking beyond campaigns
• Proactively finding ways to keep the brand relevant in the feed and in culture
• Protecting brand edge while continuing to evolve it with next-generation social best practices and emergent social behaviors
• Deeply embedded and collaborating with client social team, creatives, & partners
• Pushing the work to be social-first in practice
• Joining social productions with an eye for following best practices & brand guidelines
• Sharing always-on thought-leadership and proactive thinking on ways for the brand to activate
• Thoughtful pushes on experimentation and evolutions
• Owning a clear POV on social
• Being a hands-on partner across disciplines & partners (media, influencers, etc.)
• Building direct relationships with clients as their partner in points of view they can rely on
• Pushing social as a priority across everything we do
• Being proactive in leading projects & next steps
• Being a source of truth for what we know works & what doesn’t
• Pushing boundaries to unlock new success
• Defining success across brand & business metrics to create accountability across the work
• Using data, social listening, & partnerships with media to track performance over time

Responsibilities

• Be the ultimate filter for all ideas and tactics on social to maintain consistency of voice
• Refine work with creatives using the brand persona as a north star
• Be a creative partner pushing the work to be social-first in practice – not just in theory
• Join social productions with an eye for following best practices & brand guidelines
• Be on the cutting edge of what’s happening across platforms & trends relevant to the brand
• Share always-on thought-leadership and proactive thinking on ways for the brand to activate
• Help raise the bar through thoughtful pushes on experimentation and evolutions
• Own a clear POV on social, not just recycling others’ best practices
• Be a hands-on partner across disciplines & partners (media, influencers, etc.)
• Build direct relationships with clients as their partner in points of view they can rely on
• Push social as a priority across everything we do – not just social briefs
• Be proactive in leading projects & next steps – not just reacting to direct client asks
• Be a source of truth for what we know works & what doesn’t
• Be hungry about pushing boundaries to unlock new success
• Define success across brand & business metrics to create accountability across the work
• Use data, social listening, & partnerships with media to track performance over time

Benefits

• Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed