Strategy Director, Audience Intelligence

Deep Blue Sports & Entertainment•New York, NY

14h•$175,000 - $200,000

About The Position

Deep Blue Sports + Entertainment (DBSE) is the world's first firm dedicated exclusively to driving commercial investment in women's sports. We sit at the intersection of brand strategy, media investment, athlete partnerships, and proprietary measurement — advising the world's most ambitious brands, rights holders, and investors on how to win in the fastest-growing sector of sports. We are expanding our proprietary female fan intelligence into the men's sports ecosystem. As Strategy Director, Audience Intelligence, you will be the firm's leading voice on female fan behavior, motivation, and commercial value. You will build DBSE's proprietary point of view on the female fan consumer — across every sport, every platform, every purchase funnel — and then use that expertise to help brands and rights holders in men's sports understand why the female fan is their greatest untapped growth lever. This is not a research role. This is a revenue role. Your insights will be the foundation of client strategy, new business pitches, thought leadership, and DBSE's market positioning as the firm that knows the female fan consumer better than anyone in the marketplace.

Requirements

8+ years of experience in sports marketing strategy, audience intelligence, consumer insights, or related field — with meaningful exposure to both women's sports and men's sports ecosystems.
Proven expertise in audience segmentation methodology: behavioral, psychographic, attitudinal, and/or predictive modeling.
Deep familiarity with sports marketing data infrastructure — Nielsen Sports, SponsorUnited, SBJ research, YouGov Sports, or equivalent.
Track record of developing client-facing strategy that has directly influenced sponsorship investment, media allocation, or brand activation decisions.
Experience working with or advising brands, leagues, teams, or agencies on female fan engagement strategies — with demonstrated commercial outcomes.
Exceptional written and verbal communication skills; ability to translate complex data into clear, compelling narratives for C-suite audiences.
Experience in a client-service or consulting environment (agency, consultancy, or in-house strategy function with external stakeholder management).
Bachelor's degree required.

Nice To Haves

Experience working directly with men's professional sports properties (leagues, teams, media rights holders) on fan development or sponsorship strategy.
Existing relationships within sports media, brand marketing leadership, or league/team front offices.
Familiarity with brand lift measurement, sponsorship valuation, and media ROI frameworks.
Experience supporting or building thought leadership content: white papers, original research, industry presentations.
Prior experience at a sports-focused consultancy, media company, sponsorship analytics firm, or women's sports-centric organization.
Advanced degree in marketing, business, analytics, or sports management.

Responsibilities

Build and maintain DBSE's proprietary female fan segmentation model — behavioral, psychographic, attitudinal, and transactional — across sports categories.
Develop audience personas that translate raw data into commercial strategy: who she is, what she watches, where she spends, how she influences household and peer-group purchase decisions.
Synthesize first-party, third-party, and syndicated data sources (Nielsen, SponsorUnited, SBJ research, Monarch, etc.) into a unified, defensible POV.
Own our data partnership with Mondo Metrics and other relevant data partners, deepening DBSE's analytics infrastructure and measurement capabilities.
Stay ahead of the market on female fan growth — tracking viewership trends, social behavior, media consumption, and purchase intent data in near real-time.
Lead DBSE's strategic entry into men's sports through the lens of female fan audience intelligence — helping leagues, teams, and brands understand the female fan as the single most important growth audience in their ecosystem.
Develop the client-facing thesis: why men's sports properties that invest in female fan experience, programming, and marketing unlock outsized commercial returns.
Build new business strategy for men's sports rights holders (NFL, NBA, MLB, MLS, college athletics) and the brands that partner with them.
Partner with our leadership team to identify acquisition targets, co-investment opportunities, and strategic alliances that accelerate DBSE's expansion into the men's sports commercial market.
Lead audience-first strategy engagements for DBSE clients — translating fan intelligence into sponsorship, media, content, and activation recommendations.
Serve as the firm's senior strategic voice in client presentations, new business pitches, and partnership discussions.
Collaborate with the strategy, partnerships, and measurement teams to ensure strategy is integrated across all client deliverables.
Develop investment-grade audience briefs, trend reports, and custom segmentation analysis for brand clients making sports marketing allocation decisions.
Contribute to DBSE's external voice — writing, speaking, and media appearances that reinforce the firm's authority on female fan intelligence.
Support The Business of Women's Sports Summit (BOWS) and other DBSE platforms with data-driven editorial and programming.
Partner with leadership on the development of original research, white papers, and public datasets that establish DBSE as the definitive source on female sports audiences.
Identify and build relationships with sports media, trade press, and industry organizations to amplify DBSE's research and POV.