Specialist, Audience Intelligence

Sony Music Global Job Board•Toronto, ON

1d•CA$60,000 - CA$75,000•Onsite

About The Position

The Specialist, Audience Intelligence supports Sony Music Canada’s audience insights function, delivering data-driven intelligence that informs campaign planning, audience growth, fan engagement, and direct-to-consumer strategy across the organization. This role focuses on transforming audience, streaming, social, and commerce data into actionable insights that support artist development, release strategy, CRM initiatives, and fan monetization opportunities. The Specialist plays a critical role in measuring release and campaign performance, uncovering audience trends, and building a more unified view of the fan journey from streaming discovery and social engagement through to owned-channel interaction and commerce conversion. This is a highly collaborative role for an analytically driven individual who is passionate about music, fan behaviour, and the evolving music data and distribution ecosystem.

Requirements

4-6 years of experience in analytics, digital marketing, audience insights, or performance reporting (music, entertainment, media, or e-commerce preferred).
Proficiency in analytical languages such as SQL and/or Python is considered a strong asset.
Experience with analytics and BI tools, including Alteryx, Tableau, Power BI, and Shopify analytics.
Experience with music and audience platforms, including Luminate, Spotify for Artists, Apple Music For Artists, Amazon Music For Artists, YouTube Analytics, and Chartmetric.
Strong analytical and quantitative skills with experience working across multiple datasets.
Strong communication skills with the ability to translate data into actionable business insights.
Highly organized, detail-oriented, and collaborative with strong follow-through.
Passion for music, fan culture, digital platforms, and audience behavior.

Responsibilities

Collaborate with Commercial Partnerships, Marketing, A&R, the Executive team, and Audience Intelligence teams with real-time insights to inform artist signings, campaign planning, optimization, and post-campaign analysis.
Collect, analyze, and interpret audience data across streaming platforms, physical sales, social media, paid media, CRM, and D2C commerce channels.
Conduct deep-dive analyses into audience behavior, fan demographics, psychographics, and engagement trends to support targeting and segmentation strategies.
Identify emerging audience opportunities, cultural trends, and high-value fan segments that can inform artist marketing and growth strategies.
Release forecasting and audience trend analysis for domestic and international frontline and catalogue priorities.
Deliver ad-hoc analysis to support the needs of the business, assist with other projects, and process improvement initiatives as required.
Lead audience measurement and performance reporting across Sony Music Canada’s direct-to-consumer ecosystem, CRM programs, and owned fan acquisition initiatives.
Analyze customer behavior, conversion trends, retention, and purchase activity to inform D2C strategy and optimization.
Develop frameworks that map audience pathways between streaming engagement, social interaction, CRM acquisition, and commerce conversion.
Partner with digital and marketing teams, and D2C stakeholders to identify opportunities for fan acquisition, audience re-engagement, lifecycle marketing, and conversion growth.
Build and evolve scalable dashboards, KPI scorecards, and reporting frameworks tracking campaign performance, audience growth, streaming trends, CRM engagement, and D2C performance.
Translate complex datasets into clear, actionable business intelligence for both technical and non-technical stakeholders.
Assist with funding requests (e.g., Ontario Music Investment Fund), support new business development, and handle ad hoc data or reporting requests from key departments.