Strategy & Content Analytics Manager

LexisNexis•Dayton, NY

1d•Onsite

About The Position

We are looking for a commercially minded and analytically strong Strategy & Content Analytics Manager to support the growth and development of our Legal News business, including Law360, Law360 Pulse, MLex and Mealey’s. The role combines customer insight, market strategy, competitive analysis and go-to-market execution. The successful candidate will turn research and business data into clear recommendations, business cases and practical plans that help us improve our products and identify new growth opportunities.

Requirements

Relevant experience in strategy, go-to-market planning, market research, product marketing, commercial analysis, consulting or a related field
Strong quantitative and qualitative analytical skills
Experience interpreting customer, market or competitor research and translating findings into practical recommendations
Strong project-management skills and the ability to coordinate work across multiple teams
Excellent written, verbal and presentation skills
Confidence producing clear, senior-level presentations and reports
Ability to work independently on defined projects, manage competing priorities and maintain close attention to detail
Commercial curiosity and the ability to bring structure to complex or ambiguous questions

Nice To Haves

Experience in legal information, B2B media, publishing, professional services or subscription-based information products
Experience supporting product launches, go-to-market programs or business cases
Familiarity with survey design, customer segmentation and qualitative research

Responsibilities

Plan and deliver customer, market and competitor research using surveys, interviews, business data and external sources
Analyze quantitative and qualitative evidence to identify customer needs, purchasing criteria, market trends and opportunities for improvement or growth
Support go-to-market strategies for new products, propositions and initiatives, including target audiences, value propositions, positioning, launch plans and measures of success
Produce competitive assessments that explain how our products are positioned, why customers choose alternative services and where our propositions can be strengthened
Support business cases, investment and M&A proposals and annual planning by assessing customer demand, commercial opportunity, strategic fit, costs, risks and dependencies
Translate research into clear recommendations
Create high-quality presentations, reports, and briefing materials for senior leaders and wider stakeholder groups
Monitor the implementation and results of agreed initiatives, identifying lessons and recommending adjustments
Work closely with Product, Editorial, Marketing and Sales the manager will deliver defined strategic projects while supporting broader priorities established by senior leadership