Strategist (Marketing / Advertising)

Funday•Vancouver, BC

7d•CA$60,000 - CA$80,000•Remote

About The Position

As a strategist, you will report to the Strategy Director. You bring key strategic thinking and guidance to our team. You’ll be comfortable communicating your findings to varying audiences—from your lead to the creative team. You’re skilled in business analysis, qualitative consumer research, and brand and campaign strategy. Most importantly, you live and breathe insights — about a client’s business, their competitors, and their customers.

Requirements

Minimum 3-5 years of related experience in strategy, brand planning, business analysis, qualitative research or equivalent
Experience developing and presenting proposals and presentations for clients
Ability to communicate complex subject matter, both verbally and written
Experience with qualitative and ethnographic research, driving the creation and implementation of digital design personas
Experience in marketing research and sciences to establish and analyze complex studies
Excellent collaboration skills and a team-player mindset
Strong multi-tasking and flexibility skills
A commitment to learning

Nice To Haves

Experience in a marketing / advertising agency is an asset

Responsibilities

Collaborate with internal teams to perform quantitative and qualitative research
Collaborate to monitor social listening and web analytics reports
Synthesize research, uncover insights, and write creative briefings for clients and team, to guide the team in the right direction
Perform detailed research into our clients, their industries, and their competitors across markets
Deconstruct competitive best practices in digital marketing, and create benchmarks
Conduct digital ecosystem audits to map a brand’s online presence and assess the effectiveness of each touchpoint
Identify opportunities for clients to use digital technology to enhance their overall digital presence and online marketing mix
Work across multidisciplinary teams to implement and manage digital strategies
Recommend, plan, coordinate, and execute pertinent research and analysis activities, including sector analyses, competitive benchmarking studies, qualitative and consumer research, requirements-gathering sessions, and stakeholder interviews
Synthesize and communicate the results of research to clients and project teams
Provide insight and perspective on the client’s strategic direction
Collaborate with the team on overall strategy development
Define measurement strategies for strategy development and site or program optimization
Demonstrate the value of integrating strategy services into client engagements
Provide thought leadership to colleagues and projects in a range of subjects, including requirements-gathering, consumer research and insight, site measurement and marketing, and strategic planning