Strategist, Data & Analytics

Shift Paradigm

2d • $120,000 - $140,000 • Remote

About The Position

As a Strategist, Insights & Analytics, you act as the connective tissue between business goals, data architecture, and analytical execution across client engagements. You specialize in turning complex customer data into actionable marketing solutions, designing data models, predictive analytics frameworks, measurement strategies, and the semantic foundations required for AI agents to query customer data safely. You are equal parts practitioner and advisor: comfortable collaborating directly with client engineering teams to define data logic, while translating complex analytical findings into compelling narratives that marketing leaders can act on. Working alongside cross-functional team members—engineers, analysts, and project leads—you bring big-firm data science depth to real-world marketing challenges in a lean, agile environment. You stay on the cutting edge of modern cloud data platforms, predictive modeling, and AI capability, bringing fresh perspectives to client accounts before they ask for them.

Requirements

• 5–8+ years of progressive experience in data, analytics, or data science, with strong depth applied directly to marketing, CRM, or digital personalization challenges.
• Bachelor’s or Master’s degree in Business Analytics, Data Science, Management Analytics, or a related quantitative field.
• Hands-on proficiency with Python, SQL, and applied ML techniques; comfortable evaluating the right quantitative approach for a given business problem.
• Practical experience working in modern cloud data environments (Snowflake, Databricks, or equivalent), including identity resolution, data mart design, and reverse ETL/activation schemas.
• Familiarity with AI/ML frameworks and responsible AI governance principles.
• Agency or management consultancy experience strongly preferred—you thrive in dynamic, client-facing environments managing multiple workstreams.
• Excellent communicator skilled at translating technical builds into strategic, outcome-oriented narratives.
• Candidates must have current US work authorization.

Nice To Haves

• Huge plus if you have experience around semantic layer readiness, tool-calling schema design, agentic workflow orchestration, and evaluation frameworks (Evals).

Responsibilities

• Lead current-state data assessments and design phased analytics roadmaps for client engagements.
• Develop robust KPI frameworks, segmentation models, and advanced testing strategies that drive measurable marketing outcomes.
• Design practical predictive models using Python and applied machine learning techniques.
• Evaluate data maturity to select the right analytical approach for each client, turning model outputs into targeted personalization and activation strategies.
• Architect semantic layers (such as Genie Ontology, dbt semantic layers, or Unity Catalog documentation) and tool-calling data contracts that enable AI agents and LLMs to accurately query marketing data marts without hallucinating.
• Develop realistic evaluation frameworks (Evals) and human-in-the-loop guardrails for agentic workflows, testing agent retrieval quality, tool selection accuracy, and output safety in marketing execution.
• Design agentic workflow specs for marketing operations - mapping how autonomous or semi-autonomous agents can consume churn predictions, creative affinity tags, or audience segments to draft or trigger personalized campaigns.
• Architect scalable data strategies and collaborate with data engineering talent—whether in-house, agency partners, or client IT teams—to ensure solutions are built to spec.
• Translate business logic into production-ready data models and marketing data marts that hold up against the realities of fragmented, real-world client data.
• Help clients navigate fit-for-purpose AI adoption by evaluating models/tools and drafting foundational AI governance frameworks covering data quality, explainability, compliance, and ethics.
• Serve as a trusted subject matter expert on client accounts, bridging technical build conversations and strategic marketing reviews.
• Translate complex data outputs into clear, executive-ready presentations.
• Support account expansion and pitch efforts by drafting technical scopes, estimating level of effort, and designing solution frameworks.
• Help turn custom client deliverables into repeatable internal templates and firm IP.

Benefits

• Competitive compensation aligned with your experience and impact
• Remote flexibility
• Collaborative culture that values diverse perspectives and innovative thinking
• Work that makes a measurable difference for your clients
• medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior