Strategic Partner Manager, Creators - Fashion

Meta•New York, NY

2d•$131,000 - $190,000

About The Position

Meta is seeking a results-driven Strategic Partner Manager to lead relationships with fashion creators across Instagram and Facebook and Meta products. This role owns a portfolio of high-value fashion creator partnerships, working to deepen their presence, product adoption, and monetization on Meta platforms. The SPM will act as a trusted advisor to creators and their representation, while serving as the key cross-functional partner for Fashion within Global Partnerships — connecting creator needs to Product, Marketing, and Comms. This is a highly cross-functional, externally-facing role that requires deep fashion industry fluency, relationship-building skills, and the ability to operate with autonomy in an ambiguous, fast-moving environment.

Requirements

7+ years of experience in partnerships, talent management, creator/influencer marketing, media, entertainment, or a related field
Experience working directly with creators, talent, agencies, or representation
Demonstrated experience building and managing external relationships
Experience influencing and driving alignment across cross-functional teams (Product, Marketing, Comms)
Communication and presentation skills, with experience presenting to senior external stakeholders
Experience operating with a high degree of autonomy in a time-sensitive, ever-changing environment with multiple competing priorities
Analytical skills, with experience using data to prioritize a portfolio and measure partnership impact
Bachelor's degree or equivalent experience

Nice To Haves

Experience designing and executing creator programs tied to major industry moments (e.g. Fashion Week activations)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Familiarity with Meta's creator products including monetization tools, and commerce surfaces
Established network across fashion creators and creator representatives and management firms
Understanding of the competitive creator platform landscape (TikTok, YouTube, Pinterest, Snap)
Direct experience in the fashion industry — brands, publishers, agencies, talent management, or fashion media
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience managing a portfolio at scale (250+ relationships) with a tiered engagement model

Responsibilities

Own and grow a portfolio of ~250 strategic fashion creator relationships, serving as the primary point of contact and trusted advisor
Develop and execute partnership strategies that drive product adoption, content investment, and monetization outcomes for creators on Meta platforms
Build executive-level relationships with creators, talent management, and representation across the fashion industry
Serve as a key cross-functional POC for Fashion — partnering with Product, Marketing, Comms, Sales, and Policy to translate creator needs into internal action
Design and land tentpole moments and programs tied to key fashion industry events (Fashion Weeks, awards)
Drive adoption of Meta's creator monetization and commerce products within the fashion vertical
Provide structured market and competitive intelligence on fashion creator sentiment, platform preference, and emerging trends to inform product and GP leadership
Represent Meta externally at industry events and evangelize the creator opportunity
Track, measure, and report on portfolio health and partnership impact against goals