Strategic Partner Co-Marketing Lead

Impact.com • New York, NY

1d • Onsite

About The Position

impact.com is building the future of commerce through trusted partnerships and the communities that power them. We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations. This role sits at the intersection of partnerships, marketing, and customer advocacy—shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations. As the primary marketing lead for this flagship partnership, you’ll define and execute a shared co-marketing strategy aligned to joint business goals. In close collaboration with the Associate Director of Strategic Partnerships & Growth, you’ll develop and lead quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement, while serving as the connective tissue across internal teams and partner stakeholders.

Requirements

• 5+ years of experience in B2B marketing, partnership marketing, or co-marketing roles
• Strong project management and organizational skills
• Proven experience managing strategic partnerships and executing joint GTM initiatives
• Experience leading integrated campaigns across content, digital, and events
• Highly collaborative with strong stakeholder management skills across internal and external teams
• Ability to remain agile and operate both strategically and tactically in a fast-paced environment
• Strong storytelling and messaging skills, with the ability to craft compelling narratives across brands preferred
• Experience working in Salesforce, Google Suite, and within project management tools like Asana and Jira
• Experience working with enterprise technology or SaaS partnerships
• Experience executing co-branded research or thought leadership initiatives

Nice To Haves

• Understanding of affiliate/performance marketing preferred
• Familiarity with partner ecosystems a plus
• Background in customer marketing or advocacy programs a plus

Responsibilities

• Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
• Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
• Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders
• Lead the development and execution of integrated co-marketing campaigns, including: Joint content (reports, blogs, case studies, testimonials, webinars), Co-branded research and thought leadership, Multi-channel campaign activations (email, social, events, in-platform, and more)
• Ensure consistency and strength of a cohesive joint narrative across all touchpoints
• Manage timelines, deliverables, and stakeholder alignment across both organizations
• In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including: Speaking opportunities, Co-branded experiences and sponsorships, Customer-facing activations and VIP engagements
• Collaborate with Events teams to maximize visibility and engagement at key industry moments
• Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories
• Source and develop compelling case studies and testimonials that highlight the impact of the partnership
• Amplify customer voices across campaigns, content, and events
• Support and scale co-marketing best practices across additional strategic and ecosystem partners
• Identify new opportunities for cross-partner collaboration and storytelling
• Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness
• Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)
• Analyze results and optimize programs to improve impact and ROI
• Share insights and learnings with internal and partner stakeholders

Benefits

• Medical, Dental, and Vision insurance
• Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
• Flexible spending accounts
• 401(k)
• Responsible PTO policy
• Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage
• Monthly gym reimbursement policy
• Restricted Stock Units (RSUs) as part of our total compensation, giving you a stake in the company's growth with a 3-year vesting schedule, pending Board approval
• Free Coursera subscription
• PXA courses
• 26 weeks of fully paid leave for the primary caregiver
• 13 weeks fully paid leave for the secondary caregiver
• Technology stipend to help you set up your home office
• Monthly allowance to cover your internet expenses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed