Strategic Business Partner (Marketing Performance Manager)
About The Position
Firm Performance is a strategic consulting firm helping law firms achieve profitable, sustainable growth by optimizing their marketing, operational, and organizational systems. Founded by legal marketing veteran Peter Webb, the firm brings a disciplined focus on measurable outcomes, accountability, and long-term performance. As a rapidly expanding consultancy, we strengthen organizational capability, elevate culture, and drive business results through integrated marketing and sales strategy. We partner with law practices to increase efficiency, enhance client acquisition, streamline workflows, and build scalable structures for growth, while simultaneously developing the internal foundations, processes, and frameworks that support our own evolution as a high-performing, mission-driven organization. The Strategic Business Partner will serve as a performance-focused marketing advisor to law firm clients. This role is not executional—instead, it emphasizes vendor oversight and collaboration, data-driven decision-making, and strategic coaching. Success is measured by improved client ROI, vendor accountability, and actionable insights that drive firm growth.
Requirements
- 5+ years in marketing strategy, client account management, or vendor oversight.
- Proven experience managing PPC, SEO, and digital marketing performance.
- Strong analytical skills with fluency in CPL, CPC, CPA, and ROAS.
- Excellent communication and client advisory skills.
- Ability to hold vendors accountable using data and business logic.
Nice To Haves
- Experience in legal marketing or consulting for law firms.
- Familiarity with CRM systems, lead tracking, and intake workflows.
- Ability to work cross-functionally with marketing, operations, and client success teams.
Responsibilities
- Review and evaluate third-party marketing vendor performance (PPC, SEO, media buying) across 10–15 client accounts monthly.
- Ensure alignment with business goals by tracking KPIs such as CPL, CPC, lead quality, and ROAS.
- Initiate corrective actions with underperforming vendors within 10 business days of identifying issues.
- Benchmark vendor performance quarterly against industry standards and internal best practices.
- Conduct monthly strategy calls with each client to review performance and guide decision-making.
- Coach clients on evaluating vendor effectiveness and marketing ROI.
- Identify operational gaps (e.g., intake, tracking) and collaborate with internal consultants to resolve them within 30 days.
- Deliver bi-weekly performance reports that connect marketing spend to client growth metrics.
- Interpret and communicate marketing data to clients in clear, actionable terms.
- Recommend budget reallocations or strategy shifts based on performance trends at least once per quarter per client.
- Align with internal teams (operations, leadership) to ensure marketing efforts support scalable growth.
- Participate in weekly team syncs to share insights and coordinate cross-functional strategies.
Benefits
- Flexible work arrangements
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
