Strategic Marketing Specialist

ValGenesis • Toronto, ON

59d

About The Position

ValGenesis is seeking a Strategic Marketing Specialist with 3–5 years of experience in the Life Sciences industry to support market strategy and execution across our Smart GxP portfolio. This individual will play a critical role in researching and analyzing market trends, customer needs, and the competitive landscape to inform go-to-market strategy and account-based marketing initiatives. They will collaborate cross-functionally to deliver impactful insights and content that position ValGenesis as a leader in digital CQV, CMC, and CPV solutions.

Requirements

• 3–5 years of professional experience in Life Sciences (pharmaceutical, biotech, or medical device) in a marketing, strategy, consulting, or market research capacity.
• Strong background in market analysis, survey design and execution, and data interpretation to inform decision-making.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Excellent communication and presentation skills — able to translate complex market insights into compelling narratives for executives and commercial teams.
• Bachelor’s degree in Marketing, Business, Life Sciences, or related discipline
• Highly organized, detail-oriented, and able to manage multiple priorities with accountability and independence.
• Curiosity, initiative, and a drive to stay ahead of market trends in digital transformation within Life Sciences.

Nice To Haves

• Experience in account-based marketing (ABM) or targeted campaign development a plus.
• MBA desirable but not required.

Responsibilities

• Lead and coordinate sales enablement activities. Coordinate with sales to identify gaps in sales enablement tools and resources. Partner with Product Marketing Managers to close these gaps with targeted assets, messaging, or programs.
• Act as a Product Market liaison to identify partner gaps in sales enablement tools, managing partner-facing resources (e.g., sanitizing materials to remove sensitive information), and coordinating with cross-functional teams to plan and execute ValGenesis partner training sessions.
• Design and execute surveys to capture industry trends, customer pain points, and technology adoption patterns. Partner with internal functions (e.g., Customer Success) to define survey questions, and either execute independently or collaborate with third parties to manage rollout and analysis.
• Conduct deep-dive research on priority accounts and targets to inform account-based marketing (ABM) strategies. Summarize findings into actionable insights that Product Marketing Managers can use to craft compelling, account-specific messaging.
• Support content creation by contributing research-based insights and competitive intelligence to ensure precise messaging, positioning, and differentiation. Collaborate with content owners (Product Marketing and Corporate Marketing) to strengthen white papers, briefs, and other marketing collateral.
• Drive cross-functional projects including but not limited to: Win-Loss Analysis program to identify and analyze key drivers of deal outcomes.
• Competitive intelligence reporting by consolidating insights from customer calls, sales interactions, demos, and other non-public sources. Develop monthly reports to inform senior leadership and keep stakeholders aligned on market dynamics and competitor activity.
• New feature release webinar planning and execution by working with Product Managers to align the product roadmap with corporate strategy. Ensure key stakeholders are updated with upcoming product features, their value, and the competitive storyline to strengthen go-to-market execution.
• Develop and present clear, compelling insights and recommendations to internal stakeholders through reports, presentations, and workshops.
• Act as a strong internal voice of the market and customers, ensuring strategy is backed by data, research, and competitive insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level