Strategic Marketing Manager, Vertical Growth & ABM

Fortive•Everett, WA

About The Position

The Strategic Marketing Manager, Vertical Growth & ABM will define how Fluke drives growth and engagement across North America’s high-potential verticals. In this senior individual contributor role, you will apply specialized expertise to develop and execute account-based and vertical marketing strategies that drive measurable business outcomes. You will blend strategic insight with hands-on execution to create personalized, data-informed programs that engage priority accounts and elevate Fluke’s presence in high-growth industries. You will shape how Fluke connects with customers in fast-evolving markets by turning strategy into targeted campaigns that deliver meaningful business outcomes. Working closely with the commercial strategy manager, key account sellers, global marketing teams, and product experts, you will translate commercial priorities into actionable marketing programs that bring clarity, focus, and operational discipline. This is a builder role that offers the opportunity to establish scalable frameworks, modern capabilities, and repeatable programs that enable sustained growth. Success will be measured by account engagement, pipeline contribution, deal velocity, and influenced revenue. You will report to the Director, Commercial Marketing & Enablement and partner with regional marketing, global teams, and external agencies to deliver best-in-class marketing execution.

Requirements

8+ years of B2B marketing experience in industrial, technology, or energy-related industries, with proven success in account-based or vertical marketing.
Demonstrated ability to lead complex marketing projects and apply specialized expertise in ABM and vertical marketing.
Deep understanding of ABM principles, digital channels, and full-funnel campaign design — with the ability to apply them using existing systems.
Experience with CRM and marketing automation tools (Microsoft Dynamics, Eloqua), plus familiarity with ABM platforms such as 6Sense, Demandbase, or similar.
Strong analytical and storytelling skills, with the ability to translate data and insights into compelling, actionable narratives.
Proven success collaborating across sales, product, and global marketing teams in matrixed environments.
Proven ability to lead complex projects and influence cross-functional stakeholders; experience or interest in developing people leadership skills a plus.
Demonstrated curiosity, adaptability, and comfort in a builder environment.
Bachelor’s degree in Marketing, Business, or related field.

Responsibilities

Design and implement a data-driven ABM and vertical marketing strategies, applying best practices and insights to improve campaign effectiveness for North America’s high-growth markets.
Partner with commercial strategy and sales leaders to identify and tier target accounts, define audience segments, and align on growth goals.
Collaborate with global marketing to tailor global campaigns and messaging for regional and vertical relevance.
Leverage customer and market insights (e.g., voice of customer, win/loss, competitive data) to inform segmentation, refine messaging, and shape campaign strategy.
Design and execute full-funnel, multi-channel campaigns that combine digital advertising, email, events, and personalized content to advance key accounts.
Oversee content, creative, and campaign execution — managing budgets, timelines, and vendor relationships to ensure high-quality delivery and consistency of message.
Leverage existing CRM and marketing automation platforms (Microsoft Dynamics and Eloqua) to build account-level visibility, track engagement, and measure campaign impact.
Track and optimize engagement, deal velocity, and influenced pipeline to continuously improve performance and ROI.
Partner with inside sales and key account sellers to ensure smooth lead and account handoffs, aligning campaign insights with pipeline reporting.
Leverage advanced analytical skills to interpret campaign data and recommend improvements that enhance ROI and pipeline contribution.
Evaluate new tools, processes, and best practices to enhance targeting, personalization, and campaign effectiveness.
Partner across sales, product, and marketing to align strategy, co-develop account plays, and equip sellers with tools and content that activate marketing-led engagement.
Champion adoption of ABM and vertical marketing principles across the organization, serving as a resource and subject matter expert and mentor peers to foster organizational capability
Foster a culture of collaboration, accountability, and continuous improvement within the broader commercial organization.