Strategic Marketing & Innovation Specialist

Workana

2d•Hybrid

About The Position

We are looking for a Strategic Marketing & Innovation Specialist to join an international team and contribute to the brand's growth and positioning in new markets. You will work closely with the Marketing and Strategy leadership team, participating in projects that combine brand strategy, customer experience, innovation, and the development of new business channels. The role has a transversal perspective: we are looking for someone capable of understanding the business, identifying opportunities, turning ideas into concrete initiatives, and collaborating with different teams to carry them out.

Requirements

University degree in Marketing, Innovation, Brand Management, Business, or related fields. A postgraduate degree/Master's will be valued.
3 to 4 years of experience in strategic marketing, brand management, innovation, business development, or similar roles.
Experience or knowledge in Go-to-Market strategies and the development of commercial ecosystems.
Familiarity with innovation methodologies such as Design Thinking, Lean Startup, or Agile Marketing.
Fluent English, both oral and written.
Ability to work in international environments and collaborate with multicultural teams.
Excellent presentation, communication, and storytelling skills.
Ability to analyze information, identify opportunities, and turn them into actionable proposals.

Nice To Haves

Strategic thinking: you can understand the overall context and connect initiatives with business objectives.
Creativity with commercial sense: you not only generate ideas, but you also know how to evaluate their potential and put them into practice.
Customer orientation: you seek to understand needs and turn insights into better experiences.
Innovative mindset: curiosity about new technologies, trends, and business models.
Collaboration: you enjoy working transversally with Marketing, Product, Technology, and Business teams.
Execution mindset: you are organized, follow up, and ensure projects progress.

Responsibilities

Contribute to the development and execution of brand positioning and value proposition.
Participate in the definition of Customer Experience (CX) strategies for key customer touchpoints.
Identify innovation opportunities in products, services, and business models.
Research market trends, consumer behavior, and new growth opportunities.
Monitor strategic partnerships, distribution channels, and marketplaces.
Work with Product and Technology teams to transform innovation opportunities into concrete initiatives.
Participate in the planning and execution of Go-to-Market (GTM) strategies for new products, services, or initiatives.
Track strategic projects and ensure the progress of various initiatives.
Monitor KPIs related to awareness, consideration, and conversion.
Prepare presentations, analyses, and storytelling materials to communicate initiatives and results to different stakeholders.